Water- soluble
and edible
packaging is an exciting innovation in the world of sustainable packaging. Made from materials like seaweed, rice starch, and casein, these solutions offer an eco-friendly way to reduce packaging waste”
an estimated 7.8 million Brits — around 15% of the population — are expected to adopt a meat-free diet in 2025 (Finder). For these consumers, ethical alignment goes beyond ingredients; it extends to every element of a product’s presentation. Traditional petroleum-based inks not only compromise recyclability but can also contain animal-derived ingredients, impacting a product’s based inks — derived from soy, algae, or vegetables — offer a cleaner, more conscious alternative. These inks are not only easier to remove during recycling but also align with broader sustainability and ethical commitments. Water-soluble and edible packaging is an exciting innovation in the world of sustainable packaging. Made from materials like seaweed, rice starch, and casein, these solutions offer an eco-friendly way to reduce packaging waste. These materials are particularly useful for single-serve products. They are also good for sample packaging, where
Smart and Sustainable Packaging
traditional packaging can be excessive. innovative packaging solutions dissolve in water. So, they leave no waste behind. This completely eliminates post-use waste. It also reduces the need for disposal altogether. Water-soluble packaging could help solve the problem of packaging waste on a global scale. It’s a key development for businesses looking to reduce packaging waste. For bakery brands, adapting to this expectation represents both a challenge and an opportunity. packaging can help brands tap into a rapidly growing market while reinforcing a commitment to transparency,
ethics, and environmental
responsibility. In an industry built on indulgence, thoughtful packaging design could be the key to turning occasional buyers into loyal advocates.
Minimalist design, maximum impact As sustainability becomes a brand expectation rather than a differentiator, packaging design is following suit. Excess is out. Simplicity is in. Many forward-thinking bakery brands are streamlining their packaging to eliminate unnecessary components like plastic windows, foil laminates, and synthetic coatings, all of which can complicate recycling. By focusing on mono-materials and minimising ink usage, brands can reduce their environmental
footprint and enhance recyclability. This less- is-more approach isn’t just about aesthetics; it communicates a clear message of purpose and responsibility to the modern consumer. The concept of packaging as a one-time-use necessity is rapidly being replaced by a circular are now gaining traction in mainstream retail. Bakery brands are exploring reusable pouches, jars, — particularly in subscription or specialty offerings. These solutions reduce waste and build brand loyalty by involving consumers in the sustainability journey. While infrastructure for such systems is still evolving, the message is clear: packaging that lives on beyond a single purchase is the future. The momentum behind green packaging is not slowing. With regulatory pressure mounting and consumer expectations rising, bakery brands that fail to evolve risk being left behind. But for those ready to lead, the rewards are increased consumer trust, stronger brand loyalty, and a future-proofed supply chain. Whether it’s embracing circular systems,
committing
biodegradable tech,
the opportunities for
innovation are as sweet as the products they contain. Sustainable packaging is no longer a
What are the benefits of sustainable packaging for businesses?
• Environmental impact - By using renewable or recyclable materials, businesses can shrink their carbon footprint compared to non-recyclable packaging options. Unlike sustainable alternatives can be reused or recycled, keeping waste out of the environment and supporting a cleaner, greener future.
• Brand loyalty - 78% of consumers feel sustainability is an important factor when shopping (USwitch), showing consumer demand for brands that prioritise the planet. By embracing sustainable packaging, businesses can build stronger connections, boost loyalty, and enhance their reputation in a market that values responsibility.
•
designs, businesses can showcase their brand identity while meeting green standards – helping to enhance product appeal, boost perceived value and attract more customers. making a purchase (Ideagen).
•
packaging materials and good design, sustainable packaging and needs, ensuring maximum protection during transit whilst reducing material usage and shipped air. By reducing the risk of damage, businesses can deliver products in pristine condition while enhancing the unboxing experience. A thoughtfully designed package not only safeguards the product but also adds a premium touch, creating a memorable brand moment for customers.
30 Kennedy’s Bakery Production April/May 2025
bakeryproduction.co.uk
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