Green Deal because to be sustainable, we must replicate nature’s cycles. All packaging needs to do no harm and be reused and recycled as much as economically possible by 2030 and be as close to circular as physically possible by 2050. With our experts and industry-leading tools, we can provide the support to ensure our customers are using Better Planet Packaging.”


Ticking the vegan box


As consumer awareness around ethics and sustainability continues to grow, brands are being held to higher standards, it’s in what they produce and how they package it. One of the often-overlooked areas in this evolution is the rise of vegan-friendly packaging, a crucial, yet under- discussed, aspect of sustainable product design. Many consumers are surprised to learn that packaging materials can compromise a product’s vegan status. From animal-derived glues and


bakeryproduction.co.uk


gelatin-based coatings to inks containing shellac or bone char, traditional packaging can be at odds with vegan values. For bakery brands targeting plant-based audiences, these ingredients present a hidden barrier to truly ethical consumption — and,  Fortunately, a growing number of sustainable packaging alternatives are also 100% vegan. Brands are turning to plant-based paper, biodegradable glues, vegan-friendly starches, and natural inks


derived from vegetables or soy. These innovations allow packaging to reduce environmental harm and ensure products meet the criteria for vegan      their values are being respected at every stage. This shift isn’t just a niche concern. In the UK, the plant-based market is booming. Supermarket and hypermarket sales of plant-based food reached nearly £409 million and are projected to grow to 


Embracing recyclable and eco- friendly packaging is not only critical for meeting legal obligations but also for winning the loyalty of a generation that rewards ethical and responsible practices”


Kennedy’s Bakery Production April/May 2025 29


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