Smart and Sustainable Packaging


The eco wake-up call for bakery brands


As consumer demand rises and regulations tighten, bakery brands must rethink packaging, not just to stay compliant, but to stay relevant in a market where ethics, sustainability, and design are inseparable from indulgence.  Production reports.


28 Kennedy’s Bakery Production April/May 2025


just sugar-savvy, they are also environmentally aware, with 94% believing that it is a brand’s responsibility to ensure their products do not harm the planet (Deloitte Global). This growing demand for sustainable solutions is not just a matter of preference, but of principle — and increasingly, of compliance.


A Major legislative changes are driving this shift.


At the heart of the European Union’s Green Deal is the Packaging and Packaging Waste Regulation (PPWR), designed to minimise the environmental impact of packaging by prioritising reuse, recycling, and the use of renewable materials. Alongside this,


s the world becomes increasingly eco-conscious, the bakery industry faces mounting pressure to adopt sustainable packaging practices.


Today’s consumers are more than


Extended Producer Responsibility (EPR) schemes are being enforced, requiring manufacturers to take full accountability for their packaging throughout its lifecycle, from production to disposal. For bakery brands, these regulations mean that sustainability is a competitive advantage, yet also a business imperative. Embracing recyclable and eco-friendly packaging is critical for meeting legal obligations but also for winning the loyalty of a generation that rewards ethical and responsible practices. In an industry built on indulgence, sustainable packaging may soon be the key ingredient for lasting success.     


      growing consumer awareness and demand for more sustainable solutions. We use renewable, recyclable, and recycled materials to create sustainable packaging solutions while being committed to our long-term ESG ambitions. We support the EU


bakeryproduction.co.uk


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