Smart and Sustainable Packaging


Smart packaging, smarter futures


Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, joined Packaging Innovations & Empack 2025 to share insights on smart packaging, accessibility, AI, and anti-counterfeiting in a panel discussion on the Innovation & Design stage.


I


magine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant


for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack. It might sound far-fetched to many people, but for those who experience certain disabilities, this frustrating experience could sound all


32 Kennedy’s Bakery Production April/May 2025


too familiar. So familiar, in fact, that the blind people’s charity RNIB turned the concept into a fascinating video campaign designed to raise awareness of the challenges faced by blind shoppers across the world every day. You could argue this problem is created by inadequate packaging and labelling. But that also means it’s within the power of the packaging industry to solve the problem – a proposition that brought Daphne Mavroudi- Chocholi,


Managing Director of RNIB


Enterprises, to Packaging Innovations & Empack 2025. Daphne took to the Innovation & Design stage to share her expertise in an


insightful panel discussion titled ‘Innovation Spotlight: How smart packaging will shape the future of brand experiences’, a wide-ranging talk that covered topics like accessibility, the development and applications of AI, and anti-counterfeiting.


The time is now for inclusive design For those who were unable to attend this discussion, Daphne had one key message that should be taken away and remembered: “83% of disabilities are acquired,” she says. “Maybe you’ve had a stroke or an accident, or you find your eyesight is deteriorating


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