either not automated at all or only somewhat optimised. Alarmingly, just 6% have achieved fully integrated digital solutions, while 60% are stalled in the implementation phase. Furthermore, nearly one-third (29%) admit that their current operational management
Economic uncertainty shines a light on modernisation
Amid ongoing economic instability that continues to pressure margins and slow growth, F&B companies are grappling with the challenge of balancing urgent modernisation efforts with the need to mitigate near-term risks. When asked about their top concerns, 62% of F&B leaders pointed to broader economic uncertainty as their primary worry. ingredients and materials, which directly impact innovation and the development of new products. Compliance and regulatory pressures are also top of mind, with nearly a quarter (24%) stating they would expedite the purchase of new technology within 90 days if necessary to meet a mandate. Despite
82% of food and beverage brands say technology modernisation is a key business priority — but only 6% report
being fully digital”
these concerns, a strong majority—82%—still rank the implementation of new technology as a top business priority, surpassing other strategic initiatives.
What brands want: Ease of use, speed and simplicity
Operational ease has become a critical differentiator for F&B brands, with many prioritizing the ability to improve daily operations and deploy solutions quickly over long-term strategic planning. In ease and speed of implementation as the primary drivers behind their technology adoption choices. More than half (52%) said they would be most inclined to invest in
new technology if it delivered immediate operational improvements—surpassing considerations like return on investment (34%) and overall cost (22%). Additionally, somewhat more likely to adopt a solution if it could be implemented in weeks rather than months. However, for 40% of respondents, the biggest barrier to adopting new tools was the perceived complexity and implementation challenges, which Manufacturers can no longer afford to gamble on guesswork. Programmes like shift toward smarter, data-driven decision- making, which are empowering companies
KennedysConfection.com
Kennedy’s Confection May 2025
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