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MAY 2025


EDITORIAL Editor


Kiran Grewal kgrewal@kennedys.co.uk


Features Editor Suzanne Callander


scallander@kennedys.co.uk


Production & Design Marc Miller


ADVERTISING


Business Development Manager Gary Smythson


gsmythson@kennedys.co.uk 01622 699183


Subscriptions Manager Nic Wood


nic.wood@c-cms.com Events


Gary Smythson


gsmythson@kennedys.co.uk 01622 699183


ACCOUNTS accounts@datateam.co.uk Closer to home, we’re also deep in preparations for The London Chocolate Forum, our


 key speakers, seasoned industry leaders who are poised to spark timely discussions on sustainability, sourcing, and innovation in chocolate. None of this would be possible without our Main Sponsor, Meurens Natural, to whom we extend our heartfelt thanks for their continued support and shared vision.


Earlier this month, I had the privilege of visiting Haldiram’s UK factory in Southall. As


 was truly moving. This blending of traditions is a powerful symbol of where the global confectionery market is heading. I can’t wait to share the full write-up with you in our June edition, where we’ll dive deeper into the story behind Haldiram’s Khaas Collection (a teaser is on page 6).


On page 12, we explore the rise of “ingredient virality” and how brands can respond faster


to online trends like the now-iconic Dubai chocolate bar. It’s a signal that responsiveness,     integration in confectionery machinery (page 32) reveals how digital intelligence has the 


SUBSCRIBE


Kennedy’s Confection magazine is available by subscription at the following rate for 10 issues: UK £99 • Europe £149


Rest of World £149 • Online £75 All enquiries to nic.wood@c-cms.com


Published by:


Kennedy’s Publications, 15A London Road Maidstone, Kent ME16 8LY Tel +44 (0) 1622 687031


www.kennedysconfection.co.uk


Kennedy’s Confection ISSN 1474-3841


Set up in 1890, Kennedy’s Confection is the longest– established magazine in the trade and is distributed exclusively worldwide to manufacturers of chocolate, sugar confectionery and bakery products.


Kennedy’s Publications


Part of the Datateam Media Group Media Director Paul Ryder


Registered in England No. 1771113. Entire contents © 2025 Kennedy’s Publications, part of the Datateam Media Group. Material may not be reproduced in any form without the publisher’s written approval. For details on reprints and permissions, contact the director of Kennedy’s


KennedysConfection.com 


Kiran Grewal, Editor kgrewal@kennedys.co.uk


Kennedy’s Confection May 2025 3 We also tackle the critical topic of lean manufacturing on page 34, examining how


UK-based co-packers and service providers are helping brands mitigate rising costs and operational challenges. And in page 40’s quality control feature, we explore how hands- on validation is helping manufacturers make smarter, faster investment decisions in their technology stacks.





shows, it’s an exciting time to be part of this industry. Wishing you a successful and inspiring 


EDITOR’s LETTER


 events in the global bakery and confectionery calendar—iba 2025 in Düsseldorf. We’re thrilled  halls of Messe Düsseldorf will soon be alive with the hum of innovation, reunion, and ideas exchanged over sweet treats. We look forward to reconnecting with many of you there, and to reporting back on the latest trends, technologies, and standout exhibitors (see our preview starting on page 18).


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