Colour is a useful tool that can help ensure products attract consumer attention (image courtesy GNT Group)
MANUFACTURING INNOVATIVE
INGREDIENTS LEAN
Embracing the experience
Suzanne Callander out how manufacturers can address them with a variety of innovative solutions.
textures are key when it comes to new product development for confectionery. Further, according to a 2024 Innova Market Insights report, 78% of consumers are seeking
W 12 Kennedy’s Confection May 2025
ith consumers increasingly looking for multi- sensory experiences identifying innovative combinations of
indulgence, while natural ingredients and texture are considered to be as important as sensory richness, and responsible innovation need to come together perfectly to delight and inspire today’s consumers, who are increasingly seeking experiences that not only satisfy their values, and desire for something different. “One of the most exciting evolutions we are
seeing today is the surge in swavoury crossovers – pairings that merge sweet and savoury in inventive ways. These ‘swalty’ (sweet-salty) gaining momentum, pushing boundaries with unexpected inclusions like chilli, sea salt, or smoked spices. Umami has even emerged as a standalone trend, with ingredients like miso, into chocolate to add complexity and depth,” explains Anne Mertens-Hoyng,
Category
KennedysConfection.com
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