Personnel management and customer loyalty Exhibitor E2N GmbH in Hall 13, i.e. will be demonstrating how to keep an eye on daily productivity and key performance indicators thanks to cross-branch, revenue-based staff scheduling. Here, a cloud-based HR tool ensures clear personnel management, time recording, duty scheduling and simple controlling.         how to use cloud-based applications, such as special check-out software or a customer loyalty app and digital receipts, from exhibitor Copago, a company for shop digitalisation in the bakery industry.


Process automation


The shortage of skilled labour is increasing the demand for automation - individual solutions are required here. By using robotic solutions, AI automates production and also keeps product quality at a consistently high level. In Hall        systems and ovens, such as those from the manufacturer König Maschinen, which optimise  exhibitors with IT and digitalisation solutions  function on the iba platform; also exhibitor reports on the topic of digitalisation can be found online. And iba is offering a comprehensive technical report on ‘Increasing sales with AI solutions’.


Presentations on the iba.STAGE


The exhibition programme at iba will be rounded off by suitable expert presentations, which will be held live on the iba.STAGE in Hall 15: i.e. the presentation ‘Intelligent planning instead of estimating - using AI to optimise yields’ (19 May, 2 p.m.) will explain how modern AI systems create added value. The presentation ‘Bakery concepts in transition’ (18 May, 4 p.m.) will shed   future. And the topic: ‘Predictive modelling for improved shelf life’ (19 May, 3 p.m.) will look at how intelligent technology can be used to carry out virtual tests to keep bread fresh for longer.


New area for food trends in Hall 15 – Exhibitor highlights


Current trends will be presented at the brand new iba.FOOD TRENDS AREA, which runs like a boulevard through Hall 15.


National and international


exhibitors will present their solutions and expertise on individual


‘island stands’.


Dutch exhibitor Zeelandia, for example, which is celebrating its 125th anniversary, will be


KennedysConfection.com Kennedy’s Confection May 2025 19


Current trends will be presented


at the brand new iba.FOOD TRENDS AREA, which runs like a boulevard through Hall 15”


exhibiting here. The focus of the long-established         baking ingredients and application solutions, with a focus on the freshness concept: ‘We are delighted to be part of iba 2025 and to present  Our presence at the iba.FOOD TRENDS AREA  and our understanding of our customers‘ needs,’ says Robrecht de Baets, Head of Industry Europe. The IREKS Group invites visitors to the stand to explore three major themes: Plant-based nutrition as an enrichment of food culture       turns baked goods into an experience. And ‘Tastes of the World’, which is all about


 “iba is the perfect place to actively shape the future of baking. In a world full of diversity and complexity, companies are faced with the challenge of constantly developing their own  new impulses and innovative concepts,“ says Dr Sabine Krätzschmar, Managing Director of IREKS. Exhibitor Loryma, as a manufacturer of wheat starches and a specialist in protein and starch- based food ingredients, will be presenting its expertise in application oriented solutions.


Exhibitor Kerry Group will be focussing on sustainable and healthy food and ingredients; the Irish company has underlined its rich expertise by recently publishing the ‘2025 Taste Charts’ on this topic.


Industry visitors who want to make their         forward to the range of exhibitors and the programme at iba in May 2025.


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