NEWS ROUND UP
Reese’s Peanut Butter Cups are back for the 2025 Big Game
Following its blockbuster 2024 campaign, Reese’s is gearing up for a bold return to the Big Game in 2025. Renowned for its witty and comedic ads, the brand promises an even more creative and humorous approach this year. Reese’s 2024 ad was a viral sensation, driving retail demand and earning accolades like the #2 spot on Kantar’s League Table and System1’s rankings, plus an A+ from the Kellogg School of Management. The Reese’s Caramel Big Cup, featured in the ad, was also named 2024’s top consumer packaged goods (CPG) innovation.
Building on this success, Reese’s teased a 30-second commercial for 2025, produced by Erich & Kallman, featuring unexpected twists and its iconic chocolate-peanut butter duo. “If last year taught us anything, it’s that people want more Reese’s,” said Ryan Riess, VP of Brand Strategy. “We’re back for round two—bigger and bolder!” Snak Club launches Tajín® seasoned chocolatey snacks
Snak Club launches Tajín® seasoned chocolatey snacks
Snak Club introduces an exciting sweet-and-spicy twist with its new Tajín® Seasoned Chocolatey line, now available at select retailers and online. This innovative lineup includes Tajín® Chocolatey Coated Pretzels, Peanut & Corn Clusters, and Chocolatey Coated Gummy Bears, created in partnership with Chocolate Works. Showcased at Sweets & Snacks 2024, the Peanut & Corn Clusters and Gummy Bears were finalists for Most Innovative New Product, marking Tajín®’s first foray into chocolate. The products combine Tajín®’s signature chile-lime seasoning with chocolate for unique flavour experiences.
“Our chocolatey line offers something never tasted before,” said Katie
Lilly, CMO of Century Snacks. Haydee Fernández, Director of Alliances for Tajín USA, added, “These creations blend tradition and innovation, delivering the bold, crave-worthy taste of Tajín® in one-of-a-kind sweet treats.”
With this launch, Snak Club expands its Tajín® snack offerings, bringing bold flavours to the chocolate aisle.
KennedysConfection.com Kennedy’s Confection December/January 2024/25 7
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