Things like anticipating next year’s trends can mean the difference between thriving and surviving in a consumer-centric industry such as confectionery. Those taking early steps to adopt are setting themselves up for significant competitive advantages. In a world where consumers increasingly demand healthier, sustainable, and customised products, AI can facilitate fast and efficient pivots. This ability to respond to changes will separate industry leaders from those struggling to keep up. So, while the fear of over-complicating operations or investing in a trend that might fade, is understandable, it is
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important to recognise that there are some confectionery manufacturers who are already seeing returns from AI.
Generative AI applications Nestlé, for example, is deploying AI across nearly every aspect of its business to deliver increased value for consumers. While the company has been using AI as a business tool for many for years – often in behind-the-scenes roles like streamlining operations and driving supply chain efficiencies – recent advances in Generative AI have placed the technology top of mind and its use is set to increase exponentially. “When I took on the role of Chief Digital
and eCommerce Officer, Nestlé was already testing and learning with Gen-AI across several areas of the organisation,” said Veeral Shah. “I was excited that we had a jumpstart in exploring how the technology could help drive growth, solve business challenges, and ensure we continue to deliver for our consumers. Today, we have been moving quickly to deploy AI across nearly every aspect of the business. We quickly recognised its utility in working smarter and faster, enabling us to dial up our competitive intensity, and deliver increased value and relevance for consumers across our expansive portfolio.”
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