preferences and purchasing behaviours, and a shift in the supply chain buyer/seller dynamics. “While challenges persist, including distractions such as EPR, which are only serving to confuse and slow growth, we remain optimistic about the industry's resilience and its capacity to rebound by aligning with global sustainability goals, embracing creativity and cutting-edge technologies.” Keith Ockenden, CEO Zeus Group muses:
"As we step into 2025, our hope is to see renewed confidence in the UK economy, supported by clear and consistent guidance on tax and sustainability regulations. This clarity will empower businesses to innovate, adopt greener practices, and meet evolving consumer demands.
“In the print and packaging sector, we predict a continued rise in automation and AI-driven technologies, enabling smarter workflows and cost efficiencies. Sustainability will remain a core focus, with a shift toward recyclable and reusable packaging materials. Additionally,
The push to eliminate certain
materials or switch to more sustainable alternatives demand a tricky balance between creativity, practicality, and compliance”
advancements in cloud integration and security will further transform how businesses manage and optimise their operations. These trends, combined with stable economic conditions, will drive growth and resilience across the industry."
As the packaging industry hurtles into
2025, the fusion of augmented reality (AR), artificial intelligence (AI), and digital printing technologies is no longer just a trend—it’s a fundamental shift in how products are marketed, consumed, and experienced. From creating bespoke designs to offering dynamic, interactive experiences, packaging has become a powerful tool for storytelling, consumer engagement, and sustainability. However, this evolution isn’t without its challenges. As brands embrace cutting-edge technology, they must also navigate regulatory pressures, material constraints, and the demand for greener, more efficient solutions. Industry leaders agree: 2025 is the year of
action. The focus is moving beyond recycling toward circularity, with smarter materials and minimalistic designs taking centre stage. Brands are being pushed to innovate faster, balance performance with eco-friendliness, and align with changing consumer expectations.
KennedysConfection.com
Kennedy’s Confection December/January 2024/25
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