ARTIFICIAL INTELLIGENCE
Love it or hate it – you can’t ignore
Artificial intelligence is affecting every part of our lives today. In confectionery manufacturing it is doing the same – finding applications in every area of a business, from marketing, product development, supply chain management and production.
Suzanne Callander reports. A 42
ccording to the Gitnux Market Data Report 2024, the adoption of AI in confectionery is expected to grow 25% annually over the next five years, supporting
various parts of the confectionery business and consumer experience and becoming integral to strategies and operations – from marketing and formulation innovation through to customer service and supply chain management. While artificial intelligence (AI) is being heralded by many as the next frontier of innovation – transforming everything from
manufacturing to customer service – for many executives, especially those in traditional sectors like confectionery manufacturing, the return on investment (ROI) on any investment in AI remains a key question. Is it another fleeting technology fad, or does it present an opportunity to shape the future in the same way that the Internet has?
This question does carry some weight, according to Tastewise, a food and beverage consumer insights organisation that offers a Generative AI-powered consumer data platform. In a sector driven by complex supply chains, shifting consumer preferences, and the demand for operational efficiency, the stakes
Kennedy’s Confection December/January 2024/25
are high, it argued. Yet, avoiding AI might be more than a missed opportunity; it could mean falling behind. Businesses that ignore AI could see their competitors race ahead as they adopt AI to reshape their organisations. AI has already begun to make its mark in our industry, optimising production lines, improving food safety protocols, and anticipating consumer trends. According to Tastewise, its true power lies in its ability to blend with existing processes, automating mundane tasks and enabling hyper- personalised products – all critical for a sector that must constantly balance efficiency with customer satisfaction.
KennedysConfection.com
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