INTERVIEW: FOOTAR
FootAR has apps available for most major gaming platforms
FootAR is focused on aligning with the latest AR hardware developments, including Apple Vision Pro
maintaining low latency and broad device compatibility without infl ating infrastructure costs. FootAR addresses this through a user-hardware-fi rst approach: the immersive experience is processed directly on the user’s device – whether a smartphone, tablet, or AR glasses – rather than relying on heavy server- side rendering. This signifi cantly reduces latency, minimises bandwidth requirements, and mitigates AR hardware fragmentation, while ensuring a responsive and scalable experience.
GIO: Given the strict regulatory landscape in iGaming, what regulatory, licensing or compliance challenges do you face when offering AR experiences tied to sports betting or gambling content? How do you navigate them across different jurisdictions? DO: FootAR navigates the strict regulatory landscape by ensuring that our experience is always aligned with the legislation in force. We believe that adding an additional layer of interaction to sports events does not breach existing regulatory or compliance requirements, as the experience is directly linked to how users already engage with live sporting events.
This approach allows us to remain compliant across different jurisdictions while enhancing user engagement without altering the rules or mechanisms of betting.
GIO: Augmented reality in sports often requires access to real-time data, licensing, broadcasting/rights deals. Can you tell us about your content/data partnerships, and how FootAR secures the rights needed for immersive fan experiences? DO: FootAR partners with leading sports data providers to secure the real-time data required for delivering immersive fan experiences. We leverage their data and insights to create the 3D environments that power our AR solutions. On top of this, we apply our proprietary ‘secret sauce’ to enhance the experience while ensuring that all data used carries the necessary rights for distribution. This approach guarantees compliance and allows us to deliver engaging, fully licensed AR content to fans worldwide.
GIO: As you scale up, what are the biggest technical infrastructure challenges you anticipate (or are facing) – e.g. latency, bandwidth, device compatibility, AR- hardware fragmentation – and how are you solving them? DO: Our main challenge as we scale is
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GIO: Which geographic markets are you targeting next, especially with respect to regulation, sports fandom, and iGaming maturity? Do you see some markets being more promising than others for AR-sports- fan/gambling crossovers? DO: FootAR is currently focusing on two key markets: the United Kingdom and Brazil, while also running tests in Portugal. The UK is a mature market that is constantly seeking ways to differentiate in an increasingly competitive landscape, making it ideal for innovative AR-driven engagement.
Brazil, on the other hand, represents an emerging market with massive adoption potential and a highly passionate sports fan base. It offers the opportunity to reach a large audience, although it requires adapting our platform to local mobile preferences. Our strategy combines one established market and one high-growth market, both of which we see as highly promising for AR sports fan engagement and iGaming crossovers. Over the next 12–24 months, FootAR is focused on aligning with the latest AR hardware developments, including Apple Vision Pro, Meta Quest, and the upcoming Meta Highband devices. Our goal is to ensure full compatibility and integrate our tools seamlessly with these platforms. Our vision is to enable truly immersive betting experiences – where all it takes is
putting on a pair of AR glasses that feel natural and stylish, rather than bulky or futuristic. We are actively working to make this scenario a reality, combining cutting-edge hardware with our AR innovation to deliver the next generation of fan engagement.
GIO: For iGaming operators or affi liates considering deploying FootAR integrations, what sort of ROI (return on investment) have you observed or project? Could you provide examples or case studies that illustrate how partnering with FootAR has impacted revenue, customer acquisition, or retention?
DO: We expect a strong ROI for iGaming operators by engaging a new generation of users who prefer interactive 3D experiences over traditional match trackers. This approach unlocks new monetisation opportunities and drives deeper engagement.
For example, in Portugal, we partnered with a media company to monetise a sports event that previously generated no revenue. By creating a 3D digital environment, we delivered a unique fan experience and introduced premium sponsorship opportunities. Our objective is to replicate this model with iGaming operators to enhance acquisition, retention, and revenue growth.
IN CONCLUSION
As AR hardware accelerates and user expectations shift toward richer, more interactive experiences, FootAR is carving out a compelling niche at the intersection of live sport, data visualisation and iGaming engagement. By keeping the technology lightweight, compliant and deeply integrated with operator ecosystems, the company is positioning itself not just as an add-on, but as a catalyst for new revenue streams, stronger retention and the next evolution of real-time sports entertainment.
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