ICE PREVIEW
Lorenzo Carlini, Commercial Director, Fuze, Bragg Gaming Group explains Bragg’s new way to reimagine player engagement in iGaming with a customisable and deeply integrated tool to excite and retain players.
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n the world of iGaming, capturing and retaining player attention is more crucial than ever. As an industry, we constantly seek innovative ways to enhance the player experience and drive key performance indicators. We are thrilled to introduce a new and exciting tool to our suite of solutions: Fuze Arcade. Designed to delight players with instant wins and engaging, real-time interactions, this product offers a seamless and impactful addition to any operator’s platform.
THE CORE OF FUZE ARCADE: A NEW PLAYER EXPERIENCE At its launch, Fuze Arcade will feature a compelling ‘Free-to-Play’ Scratch Mania experience. This game is not a standalone title but is designed to work on top of all existing casino content, making it a versatile and powerful tool for operators. The Scratch Mania game is triggered automatically for players as they play other games. An engaging animation will pop-up in real time to inform the player that they have won a scratch card. The player fl ow for the Scratch Mania game is designed to be intuitive and engaging. Players fi rst join a campaign where they can win a scratch card. While they are playing, a discreet widget provides all the necessary information about the campaign. When a player wins, they are notifi ed instantly with a pop-up animation. They then have the choice to either ‘scratch immediately’ to reveal their prize or ‘save the card’ to be accessed later from the widget. If they scratch it, the animation continues and informs them of their winnings. All rewards for the Scratch Mania game are monetary prizes.
product’s capabilities and appeal. As with any nascent product enhancements will be explored with an emphasis on ease of integration, increased player engagement where required, as well as greater support and segmentation.
BENEFITS FOR OPERATOR PARTNERS
UNPARALLELED OPERATOR CONTROL AND CUSTOMISATION What sets Fuze Arcade apart is the high degree of control and configurability it offers our operator partners. The core trigger logic is event-based, with a probability defined by the player’s bet amount. This is calculated using the formula: Player Bet Amount / 1,000. Operators have full control and can adjust the trigger frequency by modifying the formula’s divisor to suit their needs. The reward system is also fully customisable; operators can configure the number of different rewards and their distribution. The game is launching with a variety of prize tiers and an average payout of $10 USD. This flexibility ensures the game can be tailored to a variety of player demographics and business strategies.
LOOKING AHEAD: THE FUTURE OF FUZE ARCADE
Our current offering is just the beginning. The roadmap for Fuze Arcade is robust and will be guided by market requirements and research. Potential future enhancements are already identified, promising to expand the
Fuze Arcade offers significant benefits for our operator partners by providing a new, innovative way to engage and reward players by offering a ‘Free-to-Play’ experience that integrates seamlessly with existing casino content. The in-game, real-time nature of the pop-up and the choice to ‘scratch or save’ creates a dynamic and exciting experience that can increase player session times and overall engagement.
The ability to win instant monetary prizes adds a new layer of excitement to standard gameplay, encouraging players to return to the platform. Furthermore, the configurable trigger probability and reward distribution allow operators to align the game with their specific marketing goals, whether it’s attracting new players or rewarding high-value customers. Finally, the ability for players to collect and redeem games from a central widget provides a new way to showcase other games and promotions, fostering a more connected player journey. Fuze Arcade is a powerful new tool for any operator looking to innovate their player engagement strategy. We are confident that this product will drive a new wave of excitement and success for our partners and their players.
GIO DECEMBER 2025 37
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