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ICE PREVIEW Anton Eshtokin


Meet Boomerang Partners at iGB Affi liate to forge winning partnerships


Boomerang Partners, an affi liate gambling & betting marketing agency, will participate in iGB Affi liate during ICE Barcelona from 20–21 January 2026, as CMO, Anton Eshtokin explains.


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oomerang Partners intends to spend their time productively at iGB Affiliate during ICE Barcelona 2026, which is expected to gather more than 65,000 delegates together. Plans include showcasing products from its client portfolio, meeting with current affiliate partners, closing new deals, and highlighting our partnership with AC Milan.


STRATEGIC PARTNERSHIP WITH AC MILAN


Summer 2025 marked the second year of our strategic partnership with AC Milan (we are its Official Regional Partner). Together with one of the world’s greatest football clubs, we are planning numerous joint projects for 2026. It will proceed under our new ‘Time to Win’ concept. Focusing on victories is in our


blood, as well as at AC Milan. Thus, our partner aims to become the Italian Serie A champions and return to the UEFA Champions League. We at Boomerang Partners set ourselves ambitious goals, including getting closer to becoming the leading sports affiliate program in the industry. Everything we’ll do in 2026 will bring us closer to this goal.


We will highlight our partnership with AC Milan during participation in iGB Affiliate at ICE Barcelona with our booth (81-L10). As has become habitual for us, the club’s identity will be presented in the booth design.


COMPETITIVE ADVANTAGES AND OPPORTUNITIES FOR COLLABORATION


Visitors to our booth will be able to familiarise themselves with our competitive advantages (which include a personalised approach, 24/7 support, a wide selection of revenue models from our affiliate program, and others). We will present products from our client portfolio and the range of our offers and explain the possibility of concluding a partnership agreement on unique terms. Additionally, visitors will be able to learn about our in-house analytical tools, which enable the effective tracking of advertising campaign performance and facilitate strategic adjustments.


GOLDEN BOOMERANG AWARDS 2026


We are preparing for the launch of the third season of Golden Boomerang Awards, our global annual tournament for affiliates from around the world. In 2025, more than 400 affiliate teams participated, and 11 of the best received awards at the famous San Siro Stadium from AC Milan Legend Andrea Pirlo. We combined the award ceremony with a networking event and a charity auction. Participants of the third season of Golden Boomerang Awards can expect new mechanics, new challenges, and even more intense competition. The battle will be conducted not only for prizes, but also for the opportunity to demonstrate their expertise at a global level and receive well-deserved recognition and access to ‘money can’t buy experiences’, such as, for example, in 2025, VIP access to the San Siro Stadium and Mondo Milan Museum. Victory in the Golden Boomerang Awards is a quality mark, demonstrating that you belong to the elite of affiliate marketing.


SEE US IN BARCELONA


We would be happy to see new and potential partners in Barcelona, hold strategic meetings, and agree on mutually beneficial cooperation. If you plan to visit iGB Affilaite at ICE, contact our managers and book a slot, there aren’t many left!


24 DECEMBER 2025 GIO


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