ICE PREVIEW Getting fi red up for ICE
With pioneering platform solutions provider, Elantil, putting the fi nishing touches on its fi rst ever stand at ICE, we caught up with the company’s Chief Commercial Offi cer, Nadiya Attard, to get a sneak peek at some of the surprises waiting for visitors to the Fira Barcelona Gran Via next year.
H
aving attended ICE as visitors earlier this year, it was always a big goal for Elantil to return with its own stand in 2026 – and the journey we’ve made from attendee to fully- fl edged participant is defi nitely refl ective of the giant strides forward the company has made over the past 12 months.
In the time between the two shows, we’ve gone from exciting start-up, to one of the most seen platform solutions providers in the industry. Onboarding four outstanding iGaming partners, and completing over 70 unique product integrations into our game-changing Elantil’s Marketplace. What’s more, thanks to our crypto-native architecture and multi-wallet, multi-currency capabilities, we’re gaining attention in the digital-currency space as operators look to unlock this trending market.
INNOVATOR OF THE YEAR Of course, as we’ve grown as a company, so too has the recognition we’ve received from the wider iGaming community. When we exhibited for the fi rst time at NEXT Valletta, I didn’t know what to expect, but when people came up to us and had not only heard the name Elantil, but also
understood what we were trying to achieve, I knew we were on the way to making a real difference. This sentiment has certainly been echoed across the rest of the industry, and earlier this year we were honoured to be named Innovator of the Year at the Women In Gaming Diversity Awards in acknowledgement of how much our ‘strategic backbone for iGaming’ has shaken up the space. With all of these achievements already under our belt, we’re now very excited to be hosting our own stand at the Fira Barcelona Gran Via in January so that we can meet with existing clients and new partners alike to discuss the exciting developments we have coming up in our 2026 roadmap. This year was only the beginning. We’re now stepping up the game and are fully focused on delivering truly exceptional features that will raise the bar for operators, unlock new levels of control and freedom, and redefi ne what a platform-solutions provider can be.
BEAUTIFUL STAND AND COLOURFUL MASCOT
Our stand – which will be located at 2E70 of the main conference fl oor – is in itself a thing of beauty, and much like everything else we’ve done at Elantil,
we’ve really put a lot of effort into making it stand out so that we can offer something genuinely memorable to anyone who stops by. First and foremost, we have over 50 square metres packed with comfy seats, demo stations and our own signature branding. Rather than having a conventional bar serving drinks, we’ll be doubling down on our crypto-empowering principles by issuing guests with a pre-loaded swipe card they can use at a special Elantil vending machine to get refreshing water and delicious orange juice.
On top of that, all visitors will be able to participate in fun ‘marble race’ competitions to win fantastic Elantil prizes – and no, we’re not talking your everyday branded t-shirt, but a custom brickset that can be used to build our adorable and incredibly popular mascot, Elanbubu! For those not already familiar with our colourful friend, Elanbubu fi rst made waves in our SBC Summit promo material and became a favourite among attendees. This time around, we’re doing something even bolder: Elanbubu will explore the historic sights of Barcelona – think the iconic Sagrada Familia – but here’s the twist: each landmark will be built up by modular blocks, just like our platform. Because the same way Elanbubu tilts bricks into view, our platform is built module- by-module, enabling you to customise, scale and accelerate with ease. And as mentioned above, we’re making those modular blocks the winning prize, illustrating how our platform gives you freedom, agility and control from the ground up.
JOIN THE FUN
This all goes to show just how much planning we’ve put into making sure our fi rst full appearance at ICE 2026 will be one that visitors won’t forget in a hurry – and I’m really looking forward to seeing it all come together in a couple of months’ time. If you’re going to be in town, make sure you stop by, join the fun and fi nd out more about how Elantil is changing the industry from the ground up!
30 DECEMBER 2025 GIO
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