ICE PREVIEW
InnovaPlay at ICE Barcelona: Unlocking global lottery revenue 12> with next- generation technology
From the fl oor of ICE Barcelona, B2B provider InnovaPlay sets its sights on industry leadership. Driven by a high-speed, customisable platform and an expert team, the company launches its global event calendar from the heart of Cataluña.
T
he global iGaming community gathers once again in Barcelona, and one theme dominates the conversation: sportsbook and casino. While these verticals grab the headlines, the lottery sector is proving to be the next frontier for agile technology suppliers, and InnovaPlay wants to be part of history. Already known for its market-leading dexterity in sports betting, the Maltese company is now applying its unique fl exible design approach to this high-margin vertical.
“InnovaPlay’s mission is to give partners the fastest, most customisable solutions available,” says Igor Santos, the brand’s Account Manager. “Lottery World was built to overcome technical barriers in regulated lotteries,” he adds.
THE LOTTERY CHALLENGE: HIGH BARRIERS AND SLOW LAUNCHES Lottery markets offer predictable, consistent revenue, but they are notoriously diffi cult to enter. Operators complain about lengthy deployment cycles due to the necessity of deeply localized
managerial control. “Operators have access to a complete, full view of lottery draws, player data, and transactions,” affi rms Pedro Terrantez, Content and Marketing Executive at InnovaPlay. “We enable creation, management, and personalization on a full suite of jackpot products with precise control over risk and player segmentation,” he adds.
The solution’s extensive feature set includes a mobile-fi rst design and is available across all channels (online, mobile, and retail), as well as integration with over 100 payment gateways.
THE ENGINE OF GROWTH: PEOPLE AND PRESENCE
adaptations and complex integrations. The high barrier to entry has historically suppressed innovation and limited digital expansion. InnovaPlay’s lottery solution is positioned as a direct challenge to this status quo. Drawing on its established drag-and-drop architecture, the solution is designed to serve as a comprehensive platform for both digital and land-based operations, signifi cantly reducing go-to-market times.
“We think the lottery sector has been defi ned by complexity and delay for too long,” notes Shaun Grech, the brand’s Technical Director. “We change the equation by providing the stability required by the vertical, the speed, and precise control operators need to launch in six to eight weeks, not eighteen months.”
InnovaPlay’s lottery solution is capable of supporting every global format imaginable, offering access to over 70 options, alongside virtual lotteries, instant-win games, and digital scratchcards. This expansive support enables operators to launch a fully customised offering in approximately six to eight weeks. The key differentiator is the platform’s
38 DECEMBER 2025 GIO
InnovaPlay’s ability to build and deploy complex, localised lottery solutions at speed is intrinsically linked to its operational culture. The company is actively building its reputation as a growing force, driven by a strong iGaming track record and powerful global network.
The team behind it is purposefully diverse,
refl ecting the international markets the platform serves. This wealth of backgrounds makes the product not just technologically sound but also deeply localized, ensuring seamless regulatory compliance and genuine player engagement across multiple jurisdictions.
The presence at ICE Barcelona is the starting point for InnovaPlay’s ambitious plans. The company has a packed calendar of regional industry events and summits throughout 2026. This ambitious roadmap includes major summits in Latin America, Africa, and Asia.
This strategy enables the brand to focus on critical markets and forge on-the-ground partnerships and maximise long-term revenue for its clients globally.
Operators looking to capitalise on the next wave of lottery are invited to connect with InnovaPlay at ICE Barcelona to witness fi rsthand how agility and technological control are transforming the global lottery landscape.
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