INTERVIEW: FOOTAR
Bringing live sport to life for the next wave of iGaming
David Olim
FootAR is reshaping real-time fan engagement with a device-native AR engine that delivers immersive 3D sports experiences without heavy infrastructure costs. As iGaming operators chase deeper interaction, FootAR’s CEO David Olim explains how the company’s tech, partnerships and market strategy are positioning it as a powerful new layer for live betting and fan activation.
GIO: FootAR specialises in augmented reality solutions for sports fans. What are the most recent technological developments or upgrades in your AR platform, and how do they differentiate you from competitors in the sports-and-entertainment or iGaming adjacent space? David Olim: FootAR stands out in the augmented reality space for sports fans through an innovative approach that blends augmented and virtual reality with 3D technology, creating immersive experiences that elevate fan engagement with live sports. One of the most recent and distinctive technological advancements in our platform is the ability to run the immersive experience directly on the user’s device – whether it’s a smartphone, tablet, or AR glasses. This proprietary technology signifi cantly reduces server-side costs by shifting the computational load to the user’s hardware, enabling a seamless and scalable experience. As we often say internally, our unique value lies in how we enhance sport through 3D by adding a reality that blends with augmented and virtual reality. This fusion not only enriches the user experience but also positions FootAR as a cost-effi cient and technically agile solution, particularly relevant for the sports entertainment and iGaming-adjacent sectors.
GIO: Could you share some recent success metrics – for instance, user engagement, retention, conversion, or AR session lengths – that demonstrate how FootAR is resonating with sports fans? What are the KPIs you focus on? DO: FootAR is still in the early stages of its operational journey, and we are transparent in acknowledging that we do not yet have specifi c metrics such as user engagement, retention, or conversion rates for our AR platform. At present, our performance indicators are largely informed by our previous experience in the media sector. However, we have already observed
42 DECEMBER 2025 GIO
promising signs of impact. Our solution has proven effective in encouraging users to spend more time on our partners’ platforms, driven by their desire to follow live sporting events through our immersive experience. As noted internally, it helps to ensure users remain longer on our partners’ platforms because they want to follow the sporting event. Additionally, our technology has demonstrated strong potential in addressing key market challenges, offering a secure and engaging solution that delivers value to both users and content partners.
As we continue to grow, we are focused on developing robust KPIs around session duration, user interaction within AR environments, and platform retention, which will help us better understand and optimise the value we deliver to sports fans.
GIO: What monetisation models have you found most effective so far for FootAR – e.g. sponsorships, in-app purchases, brand partnerships, advertising overlays, or data licensing? Are there any early surprises in what works best? DO: FootAR has found that a B2B monetisation model is the most effective approach so far. This model enables close collaboration with brands and partners, allowing them to license the technology and integrate it into their own ecosystems. Through strategic brand partnerships and
licensing agreements, FootAR not only generates revenue but also empowers its partners to monetise the solution themselves. This dual benefi t has proven to be a strong driver of adoption and scalability. Interestingly, this model has outperformed more traditional monetisation methods such as in-app purchases or advertising overlays, highlighting the value of deeper integration and co-monetisation with business partners.
GIO: From an operator or affi liate perspective, in what ways can iGaming companies integrate your AR solutions to enhance their products (e.g. live betting, fan predictions, loyalty programs)? Do you have live clients in that area yet? DO: iGaming companies can integrate FootAR’s AR solutions easily by adding a 3D button within their existing ecosystem, enabling users to unlock a new live match tracker in 3D. This feature delivers an innovative and immersive perspective, boosting engagement in products such as live betting, fan predictions, and loyalty programmes.
We are actively developing strategic partnerships and are in advanced discussions to fi nalise an agreement with a leading sportsbook operator for this integration. At present, we do not yet have live clients in the iGaming sector, but it remains a key strategic priority for us.
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