LOOKING BACK
Taking control: How finera. is bringing non-custodial crypto payments to the global gaming industry
As crypto adoption accelerates across gaming, concerns over custody, compliance and operational risk remain major barriers for many studios and iGaming operators. finera. believes it has the answer. CMO, Ofir Peretz, explains how the company’s new ‘Global Non-Custodial Crypto Processing Solution’ gives gaming businesses full control of their digital assets while enabling fast, borderless, real-time payments.
GIO: And what about integration? Gaming companies often worry about implementation time, especially when they have live services. OP: We designed the integration to be as low-friction as possible. Using our secure Server-to-Server API, gaming merchants can go live quickly, receive dedicated wallet addresses for each transaction and get instant updates via webhooks. This is ideal for gaming environments where payment confirmation must be rapid, whether crediting a player’s account, delivering an in-game asset or processing a payout.
Ofir Peretz
GIO: finera. has just announced a major step into the crypto payments space. For our gaming industry readers, can you summarise what this new solution means? Ofir Peretz: We’ve launched finera’s Global Non-Custodial Crypto Processing Solution, a decentralised payment infrastructure that enables merchants – including gaming studios, publishers and iGaming operators – to accept a wide range of cryptocurrencies in real time across 180 countries. What truly sets it apart is that it’s fully non-custodial. Businesses retain ownership of their wallets and private keys, significantly reducing the risk and complexity that have prevented many gaming companies from integrating crypto payments until now.
GIO: Crypto payments have become increasingly popular in gaming, especially for global players and Web3 native communities. Why is non-custodial technology so important in this space? OP: Trust and control are vital in gaming. Studios cannot risk delays, frozen funds or dependency on third-party custody. With our non-custodial approach, operators maintain complete control of their digital assets while benefiting from an efficient, real-time payment flow. For players, this translates into faster deposits, more currency options and fewer restrictions tied to geography or banking limitations. For merchants, it minimises the operational risks of custodial solutions while still delivering a seamless user experience.
14 DECEMBER 2025 GIO
GIO: How does crypto processing connect with finera.’s broader payment orchestration platform? OP: Our crypto processing solution integrates into a unified payments ecosystem. Gaming merchants can combine it with our dynamic routing, fraud prevention, real-time analytics and full suite of global alternative payment methods. A merchant can accept crypto alongside cards, bank transfers, digital wallets or regional payment methods – all managed through a single platform. This is especially powerful for gaming companies, where reliable, varied payment options directly impact conversion rates and player retention.
GIO: Which gaming segments stand to benefit the most from this launch? OP: We’re seeing strong interest from iGaming operators looking for rapid global deposits and
quicker payouts, esports platforms managing international prize pools, Web3 game developers, and MMO or live-ops publishers with large cross-border audiences. Any gaming business that relies on real-time transactions or faces challenges with international payments will benefit.
GIO: Final question. What is your message to gaming companies still hesitant about adopting crypto payments? OP: Crypto doesn’t have to be complicated. With the right infrastructure, it becomes one of the most efficient and borderless payment methods available. Our mission at finera. is to give gaming businesses the tools they need to succeed in a decentralised economy without compromising autonomy, security or user experience. For companies looking to reach new audiences or optimise their payment stack, accepting crypto is rapidly becoming essential, and a non-custodial solution allows them to do so with confidence.
Conclusion
As gaming continues to expand globally – and as players demand faster, more flexible payment options – crypto acceptance is shifting from a novelty to a strategic necessity. finera.’s non- custodial approach positions itself squarely at the intersection of control, security and innovation, offering gaming businesses a path to embrace decentralised payments without sacrificing operational stability.
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