October 2026
ertonline.co.uk
Yet TVs remain its biggest category, and perhaps the most interesting glimpse of where Sharp thinks that market is heading was sitting behind the speakers throughout the press conference. The presentation screen was, in fact, a 136- inch MicroLED television. Mr Lange described MicroLED as the “next big thing” for the industry, pointing to its ability to deliver deep blacks, high brightness and flexible screen sizes. The example on display would currently cost around €30,000 - hardly mass market just yet - but Sharp said an equivalent product would have cost more than €100,000 only a year earlier.
All three models feature colour displays
and can be controlled through Sharp’s OKTIV smartphone app.
From the living room to the road Sharp’s offerings now stretch considerably beyond TVs and audio. Having entered e-mobility with e-scooters in
2022 before launching its first e-bikes a year later, the company has continued to expand rapidly in the category.
Its latest additions cover youth bikes, tricycles, larger SUV-style models and, importantly, micro e-bikes.
Sharp believes the latter could eventually take
the place of e-scooters for some consumers, offering similar levels of compactness but, in the company’s view, a safer riding experience. Among the new models is the BK-AD12-EBL
Micro Bike, with a 250W motor, 7.8Ah 36V battery and a claimed range of up to 40km. At the other end of the scale is the BK-UD07- EBG Cargo Bike, designed to carry larger loads or passengers and offering a claimed range of up to 60km. New trekking and city models join
The company used its IFA presentation to
reveal plans to move into health and wellness, with products including smart body composition scales, fitness trackers and massage guns planned for the European market. For a business still best known to many consumers for televisions, it is another sign of just how broadly Sharp now defines consumer electronics.
The company is also looking beyond the traditional black rectangle on the wall. Sharp demonstrated how MicroLED could eventually be incorporated into home décor, with displays taking on the appearance and texture of materials such as wood or stone when not being used as screens. And,
according to Sharp, this is not
technology destined for some distant future. “This can happen next year,” Mr Lange said. Considering Sharp’s determination to drag technologies such as QLED and MiniLED down the price ladder, you probably wouldn’t bet against it trying to do exactly the same thing with MicroLED eventually.
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the
range too, alongside a refreshed folding fat bike, while Sharp is also developing a wider ecosystem around its e-mobility products encompassing GPS tracking, diagnostics and connected accessories. And there is another category on Sharp’s radar.
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