October 2026
ertonline.co.uk
Liebherr TruAdapt Freezer Technology
Some of the most useful developments at IFA worked quietly in the background. Liebherr’s TruAdapt freezer technology was a good example. The system learns from real household use, including door- opening patterns and operating conditions, and automatically adapts performance to help improve energy efficiency. There is no additional setup or hardware for the user to manage. Its appeal lies in recognising that appliances operate in homes
with changing temperatures and routines. TruAdapt is designed to respond to those conditions over time. For retailers, it adds another dimension to the running-cost conversation: how the freezer manages energy use once it becomes part of the customer’s daily life. That makes this a different kind of showroom story. The benefit is
harder to capture in a quick demonstration, but the principle is easy to explain: the appliance takes account of how it is actually being used, with the adjustments happening automatically.
TCL X11L SQD-Mini LED TV
TCL put its X11L SQD-Mini LED television at the centre of its IFA display, bringing together a Super Mini LED backlight, Super QLED layer and WHVA 2.0 Ultra Panel. The headline specifications are substantial. TCL claims up to 20,736 local dimming zones, peak HDR brightness of 10,000 nits and coverage of up to 100 per cent of the BT.2020 colour gamut. Those figures point to the ambitions behind the set: precise control of bright and dark areas alongside a broad range of colours. Audio by Bang & Olufsen completes the package. For retailers selling premium home entertainment, the X11L
provides plenty to discuss - and a strong opportunity to show customers what the picture technology can deliver with suitable demonstration material.
The challenge for sales teams will be translating the specifications into something customers can see. Bright highlights, detail in darker scenes and the handling of colourful material offer more accessible starting points than a list of numbers, particularly when comparing premium screens side by side.
Miele CulinaryCoach 21
Hisense 116UXS RGB MiniLED TV
At 116 inches, Hisense’s 116UXS was always going to attract attention. Its European debut at IFA also gave visitors a closer look at what was happening behind the screen. Alongside red, green and blue LEDs, its backlight introduces cyan
as a fourth light colour. Hisense’s Chromagic 2.0 technology uses this arrangement to extend colour performance, supported by the Hi-View AI Engine RGB and a low-reflection Obsidian Panel. Hisense claims peak brightness of up to 10,000 nits, giving the flagship another eye-catching specification. The scale makes it an aspirational product, but the display technology
is the wider story: another step in the competition to bring brighter, more colourful pictures into premium home cinemas. A screen of this size also opens a wider conversation about the room itself: seating distance, installation and how the television will work as part of a complete entertainment system. The product is the centrepiece, with advice helping customers make the most of it.
Finding a recipe is easy. Working out which oven function will give the best result can require more thought. Miele’s CulinaryCoach aims to bridge that gap.
The AI assistant within the Miele App accepts cooking questions and ideas through text, voice or a photograph. Drawing on Miele’s recipe and appliance knowledge, it offers preparation advice and can send suitable settings directly to a compatible connected oven. Introduced earlier in 2026 and demonstrated at IFA, the feature gives
retailers a way to explain how connectivity can help customers make greater use of their appliance’s functions. For sales staff, that offers a practical way into the often vague subject of
the connected kitchen. A customer can start with the food they want to make, then see how the app helps them choose settings on the appliance. The initial rollout covers Germany and Austria, with selected ovens supported first. UK availability is yet to be confirmed, but with AI finding its way into more kitchen appliances, it will be interesting to see when Miele brings CulinaryCoach to British customers.
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