October 2026
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store, which closed in Sutton Coldfield seven years ago.
“The Harvey Norman Clearance Store will open quite quickly,” Mr Roach said. “The Clearance Store will get a fresh paint, be made neat and tidy and have appropriate lighting. “Some 20-25 per cent of the stock will be made up different SKUs that we can buy brand new, that are different from the shops SKUs at different price points. The rest of the product mix will be factory seconds or dented products from manufacturers or end of line SKUs.” Mr Roach highlighted that the clearance store would also cover furniture and bedding where a consumer might have bought a brown sofa, got it home, and it not be the right shade of colour. “We always try to look after our customers and in that example, we’ve got to do something with that sofa,” Mr Roach said. “I currently don’t have an avenue, but I’ll take it to my clearance store and push it through there.”
Mr Roach said that the 10,000sq ft clearance
store will be similar to what the retailer has in Australia.
“The messaging will be predominantly on social media and quite simple,” Mr Roach said. “The Harvey Norman Clearance Store will offer ‘little dents, big savings’ across leading brands such as Fisher & Paykel, Smeg, Miele, and feature washing machines from only £179, and up to 70 per cent off customer cancelled lounge suites.” Mr Roach said his intention is to have the Harvey Norman Clearance Store open in time for the last six weeks of 2026. “I think we have 10 clearance stores in Australia,” Mr Roach said. “When they’re close to one of our main stores, there’s a good synergy. “In the UK, it’s a tough, gritty market over
here at the moment. We’re finding that this will help introduce our brand to customers as well. Harvey Norman is big brand and is premium, but because of Harvey Norman’s relationship with these premium brands we’ve also got access to this heavily reduced stock.” That might include one, two or 10 items of the same SKU, and products on sale could include ex-demonstration products, discontinued
products, dented products and cancelled customer orders.
“The mandate to the buying team is very simple,” Mr Roach said.
“We want a rice
cooker for £20, we want a four-slot toaster for £20, we want a kettle for £20 quid and a frying pan for £20. “For people off to university, for £200, we can deck them out.”
Mr Roach said that the clearance store will help educate customers. If they want more than a £20 kettle, for example, staff will be on hand to point them to the main store, where kettles range in price from £25-£200. “We will have a few brands that sell quite well in the market over here that retailers wouldn’t be familiar with in the Southern Hemisphere,” Mr Roach said. “There’s an appliance brand called Montpelier, and we do very well with a brand in Ireland called NordMende; we’ll have brand new stock from those two brands. With the Harvey Norman store up and running and the clearance store opening very soon, Mr Roach points out that the Gracechurch Centre’s occupancy rate has increased by 15 per cent. “It’s a really good thing for the centre and it’s
going to be another vessel for advertising and marketing and just telling people what we do,” Mr Roach said.
“Once the clearance store is open, we’ll be
responsible for 60,000sq ft of retail space in this centre that hadn’t been let for five to seven years.”
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