CONTENTS
4 NEWS: IFA Berlin 2021 physical event cancelled 6 NEWS: TRIC announces exclusive in-person Summer Awards 8 NEWS:Mitchell & Brown unveils its 2021 TV line-up
12 OPINION: ‘We must put customers front and centre of every conversation now they’re finally back in our stores’, says Paul Laville
13 OPINION: As consumers were forced online last year, bringing back a sensory experience through a carefully curated customer journey is crucial, says Daniel Todaro
14 ERT AWARDS 2021: Entries are open! Find out how you can get involved and read our tips for a top entry!
16 OPINION: Paul Hide talks about appliance registration and how it’s crucial that consumers can be contacted in the event of an unlikely risk of harm
18 ERT INTERVIEW: Miele GB’s MD John Pickering talks about how the company has navigated the pandemic so far and how its values are helping it strive for a successful future
22 ANALYSIS: Consumers are finally allowed to enjoy the great outdoors with friends and family; how can they liven up their garden gatherings and picnic parties?
26 ANALYSIS: ERT investigates the upward trend in built-in appliances and the space-saving, aesthetically-pleasing designs in the home
32 PROFILE: Chris Sargant from RDO talks about relaunching his ERT Award-winning website during lockdown last year and the success he’s witnessed as a result
The team: Editor
Jack Cheeseman 01372 414 298
jackcheeseman@ertonline.co.uk
Publication & Event Manager Paul Ryder
info@ertonline.co.uk
Design Claire Noe
cnoe@ertonline.co.uk
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Contributors to ERT this month: Paul Laville, Daniel Todaro and Paul Hide.
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ABC certification
ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)
May 2021
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