ANALYSIS: OUTDOOR LIVING Home Technology


May 2021 ertonline.co.uk


‘An excellent category for electrical retailers’ Arlo provides a full solution for all smart home security needs, from


wire-free doorbells and award-winning floodlights, to high definition, 2K and 4K surveillance cameras for use internally and externally around the home. Mr Goldsmith continues: “More than ever before consumers want


direct control over their own security and peace of mind that wherever they are they can keep an eye on things at home, and can take action if they spot something suspicious.” This year Arlo has already introduced three new products. The 100 per


cent wire-free Ultra 2 Spotlight Camera delivers four times more detail than a 1080p camera, so homeowners can zoom in up to 12 times on important features without distortion, even at night with colour night vision. The Essential Indoor Camera protects properties from the inside. The


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mains-powered camera sends instant alerts when activity is detected and if intruders are spotted users can trigger the built-in siren to scare them away. It will also send an alert if it detects the sound of a standard smoke or carbon monoxide alarm. Lastly comes the Essential Wire-Free Video Doorbell – Arlo’s “most


strategic launch this year”, according to Mr Goldsmith, with its wide viewing angle and video call function when the doorbell is pressed. “All our cameras are powered


by patented artificial intelligence technology for a faster response to incidents,” he explains. “We have the highest quality imagery for the best chance of catching an intruder and powerful security features like siren deterrents come in all of our products. “As more of our homes


Arlo's Ultra 2 Spotlight Camera. Right: The Essential Indoor Camera


After a year of being mostly confined to our homes, protecting the things we love has never been more meaningful. It is expected that even more consumers will look to find ways to better secure their homes. “We know through research that consumers that have purchased new


homes, or are undergoing home improvements, are particularly interested in smart home security – making this an excellent category for electrical retailers to trade up and in to,” comments Graham Goldsmith, UK and Ireland Country Manager – Sales at Arlo Technologies.


Alfresco dining


become smarter there will be an even greater need for our security to connect and integrate with the rest of our digital lives. At Arlo we already work with Google Home, Amazon Alexa, Apple HomeKit and Samsung SmartThings and we are continually exploring more ways to connect smart home security with the rest of our smart ecosystems.”


Sitting outside with some background music and a bit of mood lighting is all very well, but what about when guests get hungry? ERT is always looking at the latest trends in kitchen cooking, not so much outdoor cooking, but when there’s such a blend of interior and exterior spaces these days, this is worth a little mention… Tower Housewares has launched a brand new


product category, taking its indoor cookware selection to the outdoors. STEALTH is the first outdoor living collection


from RKW’s flagship brand, which includes barbecue grills, smoker grills, gas barbecues and


outdoor heating products to celebrate the summer. The upcoming Pizzazz Grill Top Pizza Oven will complement Tower’s new product line. Sophisticated outdoor heating products also


inject style into the range, with a variety of contemporary fire pits and chimeneas, plus the two-in-one Fire Pit and BBQ in one design. “This expansion marks an incredibly exciting


new chapter for Tower,” says Stephen McElroy, Sales Director for Floorcare and Outdoor Living at RKW. “We’ve seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Outdoor Living collection.”


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