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May 2021 ertonline.co.uk


Induction hobs: Clockwise from top left: Indesit Push&Go, Whirlpool 6TH SENSE, Pando's latest, and Hoover plus app


Not only this, but the growth of interest in home baking and cooking


while restaurants have been closed has fuelled demand for larger cavities – in fact nearly half of the ovens now on the market have a larger cavity. There is a theory that now people have started cooking more at home and seen how much money they can save, they will continue to do it. Ms Bell adds: “Almost all CDA ovens have a larger cavity, making it


possible to cook larger meals and to benefit from batch cooking.” It’s a similar story at Electrolux. Zanussi is launching new double


ovens in July. “Within built-in, ovens and hobs are our bestsellers,” confirms


Andrew Wasdell, Senior Product Manager, Hot and Dish category, Electrolux UK and Ireland. “Every appliance in our AEG Mastery Range, for example, has been designed to be built into an elegant combination – including smaller products from our Compact Range. All appliances follow one sleek design, so consumers can mix and match a wide variety of appliances; this includes microwaves, coffee machines and warming drawers.”


Double-up According to Eunice Liang, Senior Consumer Marketing Manager for built-in at Glen Dimplex Home Appliances, built-in ovens are the most popular integrated products – particularly double ovens. “We have seen sales of both Belling and Stoves grow faster in the


last 12 months,” says Ms Liang, who agrees on the point about increasing home cooking. “The multi-functional, multi-cavity ovens are no longer just for the special occasions like Christmas or Easter or special family gatherings.” Indesit offers a coordinated built-in suite of cooking appliances that


resonates with the needs of multi-tasking families. There’s the Aria collection which boasts a stunning glass and stainless steel finish.


Turn&Go, a key feature of the Aria built-in oven (KFW 3844 H IX),


enables users to cook a selection of recipes without the hassle and worry of choosing the right cooking programme. With just one turn of the control knob, the oven automatically sets the cooking time and oven temperature to cook one of over 100 recipes. “Multifunctional, built-in cooking appliances continue to be popular


as they provide functionality in a confined space with cooking results to match,” comments Charmaine Warner, Indesit Brand Manager. “With vital worktop and food preparation space now coming at a premium in many modern kitchens, additional space can be released from busy worktops by opting for a built-in microwave. The Indesit Aria built-in microwave (MWI 3443 IX) helps offer more room in the kitchen. “We also have the Push&Go dishwashers and Push&Go induction hobs.” There’s also Caple’s new cleverly curated collection of Wi-Fi enabled


ovens. The C2600 pyrolytic oven has been specifically designed with functionality for the UK market; it is available in black glass, gunmetal and stainless steel and comes with sleek touch controls too. It features 23 functions, including the pyro setting, which heats the


oven to 475 degrees. There is also a pizza setting and a handy dehydrate option, which will remove moisture from food to dry and preserve it. Caple’s Product Manager, Luke Shipway, explains: “We have listened


to the market where demand is growing for appliances, which are able to work with smartphone technology. We have personally designed our own Caple Home app, which is filled with a whole host of features from saving family favourite recipes to setting multi-stage cooking times.” Talking of apps, AEG’s latest built-in ovens come with connectivity,


including a CamCook facility in the MyAEG app, which allows you to take pictures of your frequently cooked food items. This then stores your cooking settings, ready for your oven to use the next time you cook the same item. Meanwhile, the biggest product launch from Hoover in the past 12


months is a collection of ovens, hobs and hoods – called COLLECTION 3 – which allows consumers to access hints, tips and guides through the accompanying Hoover Wizard app. Part of the collection, the H-HOB 700 INDUCTION (HTPSJ644MCWIFI)


Caple's new C2600 built-in oven. Bottom left: MyAEG app. Bottom right: Belling built-in oven


comes with smart phone compatibility and gives access to the ‘MyChef’ function which you can set specific modes including keep warm, melt, simmer, boil, pause cooking and ‘check the hob’ status. Samsung’s latest releases in the cooking sector include the Infinite


Line, comprising an oven and a combi-hob in a sleek, high-end design. This was a key milestone for Samsung in the UK, one that not only opens up new opportunities for kitchen retailers but also taps into modern day demands to enhance consumers’ lifestyles at home. There’s also the Samsung Dual Cook Flex. Rachael Ward, Marketing and Product Director, Home Appliances, Samsung


Electronics UK, comments: “This offers the ability of dividing the oven space into two separate cooking compartments, letting users cook multiple dishes simultaneously at different cooking modes, temperatures, and time settings. Some products in the Dual Cook Flex range and all of the products in the Infinite Line also work with SmartThings connectivity.” >>


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