FOCUS: PANASONIC Home Entertainment
decision that reshapes Panasonic’s television business for the long term.
The headline announcement was Panasonic’s decision to partner with Shenzhen Skyworth Display Technology – the TV manufacturing arm of Skyworth – effectively divesting itself of its global TV business.
The marriage will be implemented on a
region-by-region basis, including Europe and North America. I think it’s fair to say that no one saw it coming. To set the scene: The opening plenary
26
Technics and home appliances anchor a new
Panasonic growth strategy Panasonic pivots at European showcase. Steve May reports from the brand’s European trade show on the decisions redefining this consumer electronics major.
P
anasonic had more than a few surprises up its sleeve at its Spring trade showcase.
Signalling a seismic strategic shift in its consumer electronics business, Panasonic announced a TV partnership with China’s Skyworth, before previewing major additions to its kitchen appliance portfolio, and reinforcing the growing strength of its Technics division.
Held at the Panasonic Experience Centre in Munich, the event brought together retailers, distributors and press for a first look at the brand’s direction for 2026. While new products were firmly in focus, the biggest surprise was not a device, but a
featured a declaration from Panasonic President and CEO Masahiro Shinada, who reiterated the Corporation’s commitment to a green future. “As a corporate entity, we have an absolute responsibility to maintain and nurture the ecology of this planet for future generations,” he said. “Green impact is a detailed strategic plan that lays out how our business operations bridge to protect the natural environment and commit to sustainable use of resources.” All familiar stuff. No eyebrows raised. Then Mr Shinada handed over to incoming CEO, Akira Toyoshima, current head of Panasonic’s Entertainment & Communications Company, to deliver the brand’s bombshell news - an agreement to shift Panasonic’s TV business to China’s Skyworth. “Moving forward, our TV business remains a crucial part of our company. We will continue to pursue innovative products and new challenges in Europe, just as we have in the past,” declared Mr Shiada, promising “premium products equipped with our own unique Japanese technology.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
