March 2026
ertonline.co.uk
STU’S VIEWS
the signal became unstable. The fix? A higher- spec HDMI cable. Once we swapped to a 48Gbps solution from Kordz, the dropouts disappeared immediately, giving a reliable, stable picture with headroom for higher frame rates and future formats. For electrical retailers, the lesson is clear:
Don’t stop me now! By James Drummie, Product Manager at AWE
I
n this edition, I’m stepping in for Stuart to share a practical insight from the field that’s been making waves across our demo rooms at AWE. I’m James Drummie, Product Manager here at AWE, and if there’s one thing I’ve learned recently, it’s this: even the most straightforward install can be caught out by something as simple as an HDMI cable. It’s a scenario all of us face: a customer wants a new projector or upgraded source. You’ve set up the kit exactly as usual – TV or projector, sources, AVR – everything seems fine… and then the signal drops. Intermittently. Frustratingly. And without an obvious cause. We ran into exactly this when upgrading a system in one of our demo spaces. The existing
HDMI cable had passed all the usual checks, but once the new projector was connected,
offering products like Kordz HDMI cables means you’re giving your customers reliability they can see and depend on – and avoiding those awkward callbacks caused by instability. Even for longer runs, or when devices are upgraded, a good cable ensures everything works first time. It’s worth noting that modern projectors and media players automatically push the highest resolution and frame rate the display can handle. If the cable can’t cope, that’s when dropouts happen. You can cap the output as a temporary fix, but the simple, long-term solution is to specify a cable that can handle the job from the start. So, whether it’s a simple home cinema install or a customer upgrading their system, the right cable isn’t just a detail – it’s what keeps the system running smoothly and your customers happy. For electrical retailers, recommending and stocking high-quality options ensures you’re supporting both your installs and your customers’ expectations without adding complexity.
At AWE, we’ve made these cables standard for longer runs and high-bandwidth setups, and the stability they provide speaks for itself. The takeaway? Don’t just assume new kit is at fault – check the cable, check the data rate, and make sure the infrastructure can handle the signal. It’s a small step that avoids big headaches down the line.
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