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June 2024 ertonline.co.uk


SharkNinja partners with more sporting stars


fans to compete to raise their hosting game this Summer as they challenge each other with the #RaiseYourGame hashtag.


As part of the collaboration, SharkNinja has


produced a content series which depicts the trio in a humorous, competitive squabble via video call as they challenge each other to host the best Summer parties. Each athlete proceeds to use various SharkNinja


products, including the brand new Ninja Double Stack   


This is the second major sporting superstar the brand has partnered with, having previously linked up  


SharkNinja has partnered with football legends Peter Crouch, Thierry Henry and Bastian Schweinsteiger to invite sporting talent and


 series showcasing Shark’s FlexStyle 5-in-1 Air Styler and Hair Dryer.


full-year revenue up 16.9%


Online electrical retailer, Marks Electrical Group, has posted record full-year revenue of £114.3 million, up 16.9 per cent year-on-year and doubling its revenue from FY21. As part of its full year audited results for FY24,


         despite downward margin pressure as a result of consumers trading down.       commented: “During what was a more challenging         consumers remained highly price-conscious, we continued to make good strategic progress across multiple fronts as a business.


 and systems to position the business for long-term success, navigated a trade-down in customer  impacting our cost base and continued to make a  positioned for a market recovery when it occurs.” As part of its results, the group showed growth in


 2.8 per cent, and its share in the online segment of the market grew from 4.7 to 5.3 per cent. Within the past year the company also transitioned


away from the Euronics buying group, which it stated “provided greater opportunities to develop deeper relationships with its manufacturer brand partners and drive further growth in revenue and margin”.


5


Caple announces passing of Founder, Maurice Lay


Caple has announced the sad passing of its Founder, Maurice Lay; he passed away peacefully at home at the age of 88, surrounded by his family.           appliance industry, leaving school at 14 and  then left to start his own company, which bore his  wife Jean. The company was formed initially to distribute Zanussi, which was an unknown entity           and became its largest customer.  decided, with his family, to lead his company along a different path, and together they created the  an independent range of kitchen products without the heavy hand of a large corporation.             sale was always his greatest motivation. His family said he was active and worked until the age of 85, and his opinion was always respected by the company Directors. His business and his proudest achievement remain in the safe hands of future generations of his family.


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