ANALYSIS: PREMIUM MDA Home Appliances
June 2024
ertonline.co.uk
Purchase Portofino with confidence and see
36 Portofino by Smeg. Experience the Difference
Portofino by Smeg.
Italian’s are well known for their authentic-classy designs, Smeg’s Portofino cooker collection is no different. The brand has recently relaunched its collection, it comes in a range of colours and is packed with the latest tech.
S
meg has repackaged it’s premium Portofino cooker collection, encouraging more retailers to display this class leading range. The collection is packed with technology normally associated with built-in oven, whilst exuding an effortless sense of sophistication and Smeg style. Portofino offers retailers an excellent margin opportunity and a first class range cooker platform for consumers looking for a top end range cooker that won’t break the bank. True to Smeg’s Italian origins, the contemporary Portofino collection integrates the style of its Mediterranean harbour town namesake. Retailers and customers can go wild with stand out colours like olive, orange, blue yellow and red. Or alternatively, opt for a classic bestselling bestsellers including stainless steel, black, anthracite and white. Add the matching hood available too for a co-ordinated design. Offering robust yet refined build quality with a five-year warranty, award-winning Portofino offers pioneering 90CM and 120cm models.
For 90cm models, choose between a single or double oven and a gas or induction hob
the difference, like the soft open and close doors, cast iron supports. Cleaning is made easy thanks to easily removable glass either a Pyrolytic or a Vapor clean function. Stuart Benson, Sales Director for Smeg said:
“We are always looking for ways to support our retailers and our new pricing structure on Portofino coupled with the five-year extended guarantee, will help introduce more consumers to the Portofino range. It is the only range cooker family in the industry to offer steam cooking, meat probe and pyro cleaning as well as an exciting mixed fuel hob with teppanyaki plate.” Smeg are continuing to expand consumer
awareness on the elegant Portofino aesthetic through Italian recipes, increased visibility on their website, and supporting social media content that provides matching cooker and hood inspiration for any kitchen design. For further information, contact your Regional Sales Manager.
to personalise the cooker to your individual kitchen preferences. Smeg’s spacious 120cm models offer a mixed fuel hob comprising of induction, gas and an electric teppanyaki plate for preparing delicious grilled dishes in the comfort of your own home.
A range of digital assets are also available
for retailers to download and promote on their own online channels. For digital assets, contact
marketing@smeguk.com.
Discover the full Portofino collection -
https://www.smeguk.com/aesthetic/portofino
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