ANALYSIS: PREMIUM SDA Home Appliances
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Small wonders, big impact T
ERT’s Will McGill discovers how the latest premium SDAs are bringing the category to new heights, whilst maintaining an elegant aesthetic in the kitchen.
he Small Domestic Appliance market is exploding with so many brands coming to the table and offering their ranges of air fryers, kettles, toasters coffee machines and much more.
This year is Bodum’s 80th anniversary and to celebrate this it has incorporated an 80s style logo onto a number of its products across its manual and SDA ranges.
It will continue
to produce special editions like its new collection with MOMA (Museum of Modern Art in New York), like the exclusive kettle pictured on the left. Mr Till states: “A
Bodum’s Bistro Programmable Coffee Maker 1.5L.
good example is our Bistro coffee grinder which we now have in ‘nude’ but can be interpreted as a light peach colour – and that’s exactly what the consumer media did earlier this year, picking up on it to match the Pantone Colour of the Year, Peach Fuzz!” Elsewhere, Gastroback launched a number
of products at the start of the year at Ambiente, in Frankfurt, and these have been followed by its new air fryer and trip coffee maker, which it unveiled at Exclusively in London this month. “Gastroback is a premium kitchen appliance
“One of our main focuses since I joined the business last Autumn is to re-energise our position as the go-to innovator in coffee and tea and increasingly across different categories in manual and SDA,” Gareth Till, Country Manager at Bodum, tells ERT. “Bodum’s ethos is about well designed quality products – that is the essence of the ‘premium’ badge really – and customers can see that across our range, which in SDA now includes filter and vacuum coffee makers and accessories like electric grinders and frothers plus toasters, kettles, food prep and our most recent introduction, air fryers.”
The brand states that contemporary styling is definitely forging ahead and in terms of colour, in SDA it is focusing on a simple mono palette of black and white with red accents for core product.
brand from Germany and while we have only been present in the UK market for five years, we have over 30 years’ experience selling quality products around the world,” says Gastroback’s Head of Export & Business Development Marcus Lux.
“As an innovative premium brand, our aspiration is to set trends and a lifestyle focused around design, high quality materials, professional performance and safety. “We have over 100 different products in SDA
- from kettles, toasters and espresso makers to waffle makers, pizza ovens and even air treatment. Product versatility is a key demand which has been in the market for a while now, with ‘two-in-one’ style products high on the list. “Versatility is a cornerstone of the Gastroback line-up and we even include a ‘five-in-one’ which is our Design Oven Air Fry & Pizza with the additional three functions of mini oven, rotating grill spit and dehydrator.”
Gastroback’s espresso machine.
Gastroback’s design ice cream maker advanced control.
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