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Shopfloor DEALER PROFILE: KNEES HOME AND ELECTRICAL RETAILER PROFILE: DACOMBES OF WIMBORNE


32


Gone


Hollywood


Dorset-based Dacombes of Wimborne walked away from the ERT Awards in October with the prestigious Turning Point Award trophy. And for good reason. The retailer is bucking the trend, fi ghting the high street negativity and investing in new opportunities. One example is its swish new home cinema demo room, which opened in November. Jack Cheeseman reports.


E


lectrical retail store, Dacombes of Wimborne, has operated from its current premises since January 2017. Before this, it used to occupy two smaller stores in


Wimborne town centre. Over the last three years, the business has expanded and its 4,500sq ft store has been transformed into a true retail destination. Managing Director, Matt Renaut, has a clear, enthusiastic vision for what he wants the store to look like. As a result, there have been many changes inside, yet 2019 was a busy year and the place turned into a building site while a new home cinema demonstration room was installed on the first floor. More on that shortly… Various departments have been introduced on the main shop floor in recent years, including a


TV showroom and a modern AV and smart home apartment, as well as home appliances and fitted kitchens; the retailer offers various kitchen designs in association with local business MK Interiors. Dacombes of Wimborne is now very well known, both locally and nationally, for its unique offering, and this recognition certainly hasn’t gone unnoticed in the industry. The retailer first won an ERT award back in 2016, then again in 2017; at the 2019 ERT Awards in October, it also picked up two more trophies – one for Best Independent Consumer Electronics Retailer – Small – and the other was the coveted Turning Point Award. Recognising key consumer trends and making the necessary changes in order to secure future business is what this award is all about, and Dacombes of


Wimborne is a great example of this. Its new product areas and forward-thinking business activities, led by Mr Renaut, make the store stand out. Mr Renaut himself has been with the business for 20 years. He became Managing Director in 2011. He tells ERT: “We were so delighted to win our first award, but so much has happened since then. With the opening of our new destination store and all the hard work involved, our staff have been really rewarded with this latest recognition from ERT. “The local newspapers have loved our success story and I’ve even been stopped in the street and congratulated on our awards success! And now, after winning the Turning Point Award back in October, I hope even more people are made aware of our business and how good we are.”


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