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Home Entertainment ANALYSIS: FUTURE TECH TRENDS


From big-screen TVs and whole-home audio systems to smart security cameras, home technology is advancing quickly. Jack Cheeseman hears all the latest.


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his is an exciting time in home entertainment technology and for the retail industry, as consumers continue to seek out the next big thing to kit out their homes. As we begin a new year, with huge sporting events such as the European Cup and the 2020 Olympics coming up, consumers will be increasingly favouring bigger TV screens when watching this type of content. Not only this, but the Olympics will be the first event to be filmed in 8K so it is likely there will be a huge buzz around this. When it comes to screen sizes, Sony offers a wide variety, ranging from 55 to 77-inch on its AG9 OLED and a whopping 85 and 98-inch ZG9 for those who


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have larger spaces. OLED will continue to increase its share of the premium sector of the market with more screen sizes and possibly higher resolution. But Per-Ake Broman, Marketing Director, Nordics and UK at Philips TV, believes we will see a return of the premium sector in smaller screen sizes – particularly below 50-inch models. “While technology and screen size will remain


key,” he says, “design is also becoming increasingly important and we will continue to develop all of the key attributes that make Philips TV sets stand out. “This means a better, more immersive experience for our TV customers. This includes better PQ through our P5 processor family, much better sound quality


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– including through our OLED+ series with Bowers & Wilkins – enhanced and extended viewing via our unique Ambilight technology, plus improved smart functionality through our partnership with Google.” Indeed, smart technology is taking over consumers’ homes and televisions are not completely devoid of offering this technology now too. Using Google Assistant with its built-in microphone on Sony’s AG9 BRAVIA TV, for example, frees-up the user’s hands – all they need to do is simply talk to the TV to play TV shows, movies and more. “Consumers are now fully understanding the benefits smart tech can bring to them and their home,” comments Mike Somerset, Sony UK and


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