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SUPPLIER NEWS


HENRY BELL INTRODUCES NEW RECYCLABLE PACKAGING AND


WINS MAJOR DOBBIES LISTING Henry Bell & Co, the family-owned and leading quality small animal and pet feed producer, has secured a listing with the largest national garden centre group, Dobbies. The new range will be available online and on the shelves of the 69 Dobbies centres


H


enry Bell Wild Bird Care launched in July with 120 quality products, all designed


with health and wellbeing


of birds in mind. Tapping into the company’s vast expertise, the brand offering is varied and includes a wide range of bird feed in recyclable packaging, feeders and decorative accessories.


As part of its launch strategy, Henry Bell & Co also created a new division, led by commercial director, Tony Clare, with the view to securing distribution of the brand in garden centres and other retail outlets in the UK and internationally. Thomas Lee, managing director


DIYWK-11OCT19-BHETA_Layout 1 14/10/2019 12:25 Page 1


of Henry Bell, said: “Securing a nationwide listing at Dobbies in such a short timeframe is a great vote of confidence in the quality and appeal of our range. We see this partnership as a huge opportunity to grow and strengthen our brand in the UK.” Earlier this year, Henry Bell also unveiled new recyclable packaging for its wild bird food range. Sustainability and reduction of single-use plastic is at the forefront of businesses and consumers’ mind. Henry Bell estimates that over 10 million packs of bird food, largely from unrecyclable materials, are sold in the UK every year. As a result, the company wanted to develop a design that was both eye-catching but also mindful of the environment.


It approached Tyler Packaging, a specialist supplier of paper and plastic packaging which was able to provide a recycling solution. Commenting on this initiative, Lee said: “At Henry Bell we’ve been committed to sourcing and producing quality products


that


respect the environment. Developing a recyclable packaging for our new wild bird food brand ensures we lead the conversation in the category. We hope to inspire our customers and the growing number of ethical consumers to follow us on our recyclable journey.” The material used across the food


range, from bags of 1kg, 2kg, 4kg and 12.55kg bags and 500g, 1kg and 2kg pouches, is polyethylene single


source polymer laminate, a structure developed exclusively by Tyler Packaging which is easy to recycle as it can be re-granulated back into its original form. Furthermore, it also protects the integrity of the elements inside each bag. “After years of research we’ve engineered a packaging with a mono structure that is easy to recycle and also satisfies requirements around functionality. We’re delighted to see the Henry Bell wild bird food range launching our eco-packaging solution to the UK market,” said Adam Kay, sales & technical director from Tyler Packaging. n To find out more about Henry Bell’s range of products, visit www. henrybell.co.uk


8 DIY WEEK 11 OCTOBER 2019


www.diyweek.net


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