RANGE REVIEW: PET & BIRD CARE


CARING FOR OUR FURRY AND FEATHERED FRIENDS IS AS POPULAR AS EVER


16 DIY WEEK 11 OCTOBER 2019


The pet care market continues to grow, as millennials’ passion for pampering their pets fuels demand for fashionable, luxurious accessories. So with the value of the UK pet market set to hit £7billion by 2021, DIY Week takes a look at the latest trends and products fuelling this growth.


E


ven in turbulent economic times, Brits are putting their pets’ wellbeing before their own – and


that’s music to the ears of pet accessory retailers. In stark contrast to declining high street spending after years of austerity, the pet care market is buoyant as consumers spend more disposable income on luxury pet accessories and treats. No matter how long politicians fuel uncertainty by arguing over Brexit, the nation’s pets will still need feeding, grooming and caring for, underpinning the strength of the sector.


Pampered pets Last October, a Mintel investigation into the market for pet care and pet food discovered that 51 per cent of pet care buyers would “rather cut back spending money on themselves than on their pets”. The highest proportion of Brits who said they’d be prepared to put their pets’ needs before their own were millennials – those aged 19-38 – with 54 per cent saying they’d go without so they could afford to pamper their pets. In fact, millennials take their


pets’ wellbeing so seriously, the survey claimed, that 30 per cent of young pet care shoppers said it was important that their pet keeps up with the latest trends, such as


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