RANGE REVIEW: PET & BIRD CARE


“Another factor that’s shaping the fortunes of the pet trade is the rise of animal social media influencers.”


extremely popular, proving just how important pet care products sales have become for the garden and DIY retail trade.


Pets in homes


2017, while the global pet grooming market is forecast to expand at a compound annual growth rate of 4.7 per cent between 2015-2025. And, despite being a mature market, the pet accessories


products demand.


buyers sector has a


positive outlook, too. It’s tipped to exceed £900million by 2021-2022, accounting for 12-14 per cent of the overall pet products market, with growth driven by buyers from pet superstores who are seeking novel


18 DIY WEEK 11 OCTOBER 2019 to stimulate consumer


This year’s Pets at Glee offered across all sectors more


innovative products than ever before, including pet foods, supplements, toys and accessories. Pets at Glee also featured an interactive workshop space, comprising sessions for pet buyers, while the latest and most ingenious products were showcased in a pet trend area which proved


Kitchens designed with integrated sleeping areas for cats and dogs, with built-in storage space for pet paraphernalia, and with integrated waste management systems to prevent raids on the rubbish bin are all rising in popularity. Pets already have access to the bathroom. Trend-Monitor


research


earlier this year (https://trend- monitor.co.uk/the-pet-pound) revealed that 22 per cent of people


with dogs wash them in the bath or shower, some as often as once a week. The research also found that when planning a new kitchen, 12 per cent of homeowners will take their dog into consideration. And if Pinterest is anything to go


by, utility rooms with a designated showering area for mucky pets are making their way onto the consumer wish list, proving influence of social media on pet trends. This trend is one that is yet to


reach its full potential, according to Trend-Monitor, offering a wealth of marketing, product placement and new product development opportunities for bathroom and kitchen brands The USA has historically been the


model which has led the trends in the UK pet care market and whilst the more conservative UK market may currently be outraged at the extent to which the US humanises their pets, it is a strong indication where the future lies for pets in the UK and the UK consumer will continue to spend more and more money on their pets.


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