ADVERTISEMENT FEATURE Fiskars unveils brand new 2020 launch at Glee 2019
At this year’s Glee 2019, Fiskars unveiled a brand new and revolutionary axe range for the first time to the UK market; the Norden Axe collection.
Trade visitors to the stand were given the opportunity to get up close and personal with the range of high-performing axes, which is launching in 2020. The new axes are the embodiment of and combine best-in-class performance, safety and tradition.
time the addition of an exquisite hickory wooden handle. The new axe range marries old tradition with new technology to produce an axe design that has wide appeal with guaranteed performance. Glee 2019 also gave visitors the opportunity to meet the brand new Fiskars sales representatives, direct selling channel launched earlier this year. showcased its ever popular and successful garden tool solutions, such as the Light and PowerGearTM X ranges, allowing visitors to see the visual impact of an attractive and effective Fiskars product display.
In addition to testing some of the best gardening tools currently on the market, trade visitors to the stand were also able to find out more the increase in gardening activity in preparation for the winter months. Consumers who purchase a Fiskars product between 2nd September and
The campaign is already attracting significant consumer interest, as well as also helping to drive footfall and more spend in store thanks to the competition mechanic that requires consumers to buy a Fiskars product to enter.
To find out more, visit:
www.fiskars.co.uk.
Call to bookyour space BENCHMARK…..
THE GARDEN MARKET LEADER SUPPLEMENT provides valuable insight into the UK’s Leading Garden Market Operators, National Chains and Independent retailers, who indecently account for the largest part of the market, the supplement includes detailed analysis of the financial performance, sales densities, staff productivity, margins, stock turn and long term trends. There is simply no more effective way of reaching the industry’s top buyers and managers.
For further information or to book advertising space including online please contact Sallie Payne. Tel: 01622 699151 Email:
spayne@datateam.co.uk
www.diyweek.net 11 OCTOBER 2019 DIY WEEK 13
Publication date: October
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