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GLEE 2019 REVIEW


A hub for innovation


Glee 2019 set a new benchmark for inspiration and creativity, and the New Product Showcase, a platform to unveil the most unique and sought-after novelties coming to market, was testament to the scale of investment evident in the sector. Innovation drives category growth in retail and the biggest ever New Product Showcase at Glee hosted a record 362 entries, hammering home the level of product foresight that’ll keep tills ringing next season. It was a similar story at the brand- new Pets


Showcase, with fierce competition helping


to


at Glee New Product maximise product


exposure to buyers, while revealing the most exciting new lines that hold the potential to inspire pet- owners to make in-store purchases.


The greatest showroom Now an established feature and widely regarded as the beating heart of Glee, the highly acclaimed Retail Lab returned for its third year, with a theatrical theme for 2019. Run in association with the HTA, and brought to life by Retail Lab creative director, Romeo Sommers, the 2019 theme of The Greatest Showroom offered the ultimate in inspiration for merchandisers, showcasing the latest trends and highlighting how a bit of theatre can entertain and engage customers. The Lab’s two key themes – Saving the world: Nurturing, Nature and Animals, and Do it yourself (and have fun) tapped into the fashion for bringing nature into our homes and threw the spotlight on in-store concepts that capture


the imagination of


customers and inspire consumers to connect emotionally with issues they care about, such as reducing plastics, caring for pets and urban greening, all of which can lead to increased sales when presented alongside future products. The Glee organisers are grateful to all of the event’s sponsors, especially the gold sponsors, Woodlodge, Scheurich, Meadow View Stone, BPI Products, Ivyline and Hozelock, who together helped to transform the Retail Lab from an ambitious concept into a futuristic showcase for modern merchandising.


Harnessing the power of one This year will go down in Glee’s history as the year in which sustainability dominated the agenda. With GCA members turning out in abundance, as well as representatives from DIY sheds, supermarkets and DIY chains, buyers were out in force looking for products that demonstrated a


www.diyweek.net


closed-loop approach to usage of materials. Many exhibitors were taking steps to move away from single-use plastics, while there was a significant shift towards products that repurposed former waste items. The industry has made strides to cut the volume of peat used in compost, and while the Government’s voluntary 2020 target for retail horticulture to be peat-free isn’t yet reality, the latest peat-reduced and organic formulations made their debut at Glee – alongside a growing band of natural, chemical-free plant foods, pest controls and weed killers which are all experiencing strong demand as organic gardening gains momentum. With environmental initiatives topping the retail agenda, it was timely that the team behind Glee, along with visitors and exhibitors, made their #PowerOfOne pledges at the show – a new feature for Glee 2019 that saw the exhibition team up with the Power of One movement, an international UN-backed initiative designed to show how small, individual changes can create a more sustainable future for everyone. From embracing reusable shopping bags to shunning fast fashion, pledges on social media came thick and fast across the three days of Glee, proving that, one by one, we can all make a difference.


Inspirational expert speakers Industry collaboration is at the heart of everything at Glee and this year’s line-up of guest speakers inspired with their in-depth knowledge and expertise. Ellen Mary, best known as a presenter of The Plant Based Podcast and a host on Future Radio, presented Grow Your Own magazine’s


2019 Great British


Growing Awards, throwing the spotlight on suppliers and retailers who, through innovation, have driven demand for grow your own to new highs. Other keynote talks provided expert insight into visual merchandising, harnessing the


power of SEO, successful


catering, using social media to grow businesses, reducing plastics and getting the most out of new ranges – all offering inspirational ideas packed into 30-minute sessions, while the Glee Buyer’s Power List Awards celebrated the outstanding talent of retail buyers whose influence shapes today’s garden centre market.


Glee to grow alongside new Pawexpo It has been confirmed that Glee will be back on 15 to 17 September 2020, again taking advantage of its new Tuesday to Thursday slot


11 OCTOBER 2019 DIY WEEK 11


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