GLEE 2019 REVIEW


Today’s gardeners are reaching less for chemicals and single-use plastic and more for sustainable and organic solutions to create their green garden. Gardens can flourish naturally with the help of HOZELOCK’s Pure range, that helps consumers to really connect with their gardens and care for the environment at the same time. Award-winning BioMix, is the


environmentally friendly solution to take care of your plants by producing homemade, nutrient-rich liquid feed out of plants such as nettles or comfrey. n www.hozelock.com n 0121 313 4242


Providing the launch platform for the company’s new 2020 product innovation and ambitious category vision, EVERGREEN GARDEN CARE was delighted by the response it received from customers at this year’s Glee event. The leading garden care company also made a big impression on the show with its impressive new stand design, which featured a number of interactive product areas for visitors to immerse themselves in and discover more about the innovative new products planned for 2020, including the exciting new direction the company is moving in.


“Glee was the perfect opportunity for our business to demonstrate that we have


really listened to our customers and consumers, and have responded with a number of new product innovations that not only reflect the changing needs of today’s gardener but will drive significant category growth in each of our key product areas,” commented Mark Portman, managing director, Evergreen Garden Care. “We were delighted by the response we received at this year’s show and look forward to working closely with our retailers and partners to deliver what promises to be an extremely successful 2020.” The new product innovation displayed at the show included the


breakthrough Miracle-Gro Performance Organics range, which means that for the first time gardeners will no longer have to sacrifice efficacy and performance when using sustainable gardening products. Also new from Miracle-Gro is a new range of plant care products designed to appeal to those consumers looking for easy to use solutions that make caring for plants simple, no matter how big their need or small their space. Exciting new innovations were also announced for the market leading Roundup brand, including extensions to both its non-glyphosate range and lawn weed killer product ranges. Evergreen Garden Care will support new product innovation with multi- platform consumer marketing campaigns throughout 2020, which includes TV, digital and in-store activities. n www.lovethegarden.com


TUFFHOZE is a new hybrid garden hose, combining the best of PVC and textile hose technology. It is amazingly flexible, super tough and lightweight – up to 50 per cent lighter compared to traditional hoses and incredibly agile. Tuffhoze is kink free and coils easily for storage. Its stylish grey Tuff-Fibre woven technology is UV resistant, easy to clean and so durable it is guaranteed for 30 years. Suitable for watering the garden, or tougher domestic cleaning tasks, even on rough surfaces. n www.hozelock.com n 0121 313 4242


At this year’s Glee 2019, FISKARS unveiled a brand new and revolutionary axe range for the first time to the UK market - the Norden Axe collection. Trade visitors to the stand were given the opportunity to get up close and personal with the range of high- performing axes, which is launching in 2020. The new axes are the embodiment of Fiskars’ design and


manufacturing excellence, and combine a best-in-class performance, safety and tradition.


Building on the company’s 370-year-old Nordic heritage, the Norden Axes include for the first time the addition of an exquisite hickory wooden handle. The new axe range marries old tradition with new technology to produce an axe design that has wide appeal with guaranteed performance. Glee 2019 also gave visitors the opportunity to meet the brand new Fiskars


sales representatives, as well as the ability to find out about the brand’s direct selling channel launched earlier this year.


Alongside the axe collection, the company showcased its ever popular and successful garden tool solutions, such as the Light and PowerGearTM X ranges, allowing visitors to see the visual impact of an attractive and effective Fiskars product display.


In addition to testing some of the best gardening tools currently on the market, trade visitors to the stand were also able to find out more about the company’s popular seasonal marketing campaigns. These include the autumn ‘0% Leaves, 100% Happiness’ promotion, which capitalises on the increase in gardening activity in preparation for the winter months. Consumers who purchase a Fiskars product between 2 September and 10 November can enter into a competition to win a garden makeover contribution of £3,000, or one of 10 garden toolkits worth £370 each. The campaign is already attracting significant consumer interest, as well as also helping to drive footfall and more spend in store thanks to the competition mechanic that requires consumers to buy a Fiskars product to enter. n www.fiskars.co.uk


14 DIY WEEK 11 OCTOBER 2019


Specialist water-based paint manufacturer THORNDOWN, enjoyed a busy Glee showcasing its new 450ml Greenhouse Shading Peelable Glass Paint tin, and Stencil Craft Packs. The 450ml Greenhouse Shading Peelable Glass Paint tin was developed with a leading greenhouse manufacturer and supplier to be the perfect pack size for the majority of home greenhouses. The coating produced is far more attractive than traditional shading paints and at the end of the season removal is a simple case of peeling off whole sheets. Although originally developed and designed as a greenhouse shading paint, there is a wide range of uses. The paint is perfect for conservatory shading, privacy and security screening, balcony screening, arts & crafts, and commercial window decoration and promotions.


Craft Packs have been developed to make decorating for the home and commercial user simple. Each pack contains 4 x 40ml craft paint tins with an art brush and range of stencils. Peelable Glass Paint is made using a 100 per cent recycled plastic resin and contains VOC free exterior-grade colour pigments. n www.thorndown.co.uk


ITIP rotating handles reduce the chance of strain and injury by keeping your back and wrists straight, acting as suspension for your wheelbarrow.


If you need to move rubble and


aggregates around your project site, these are a must have item. It is far too easy to put your back out or have an injury, when manoeuvring around uneven ground. This inevitably slows down the project. Why risk it? iTip rotating handles is a direct


response to this issue and is only £25 including delivery, is a new British invention, manufactured in the UK. Available in several colours it can be fitted on to your existing barrow then moved to your future wheelbarrows. n www.iTiphandles.com


www.diyweek.net


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