BATHROOMS AND SHOWERS
trade, with full working displays, interactive products and installation advice to provide installers and merchants with valuable product information and tips on how to install our products more successfully.
“To go the extra mile, we’ve also recently launched our Talisman Loyalty Programme, which gives professionals who install hansgrohe and AXOR products when creating stunning bathroom solutions for their clients, an opportunity to gain points which can be transferred into cash benefits.” The hansgrohe Talisman Loyalty Programme App enables installers to collect and convert points into a cash value claim.
“Innovative product development in the building industry has meant installers now demand products that make projects effortless, quicker, and safer – giving merchants a new challenge to provide top products that meet the brief,” comments Wesenlund. “As such, we are finding that more people look to buy from a single provider for ease, speed and consistency, which means retailers need to have a variety of stock that can create a cohesive bathroom.
“For example, it’s worth noting that a slight mismatch in finish colours across different brands can stand out when used together. Customers need to know what is available across an entire range from the beginning of a renovation project, if they truly want to achieve a seamless look.”
There is a growing importance of being able to ensure that full coordination across all product and material choices is within reach explains Wesenlund.
Concealed showers are also becoming
increasingly popular, its iBox, which was designed to make fitting and maintaining concealed showers simple and mess-free for installers, has been installed more than 11 million times globally.
As a result, Hansgrohe has launched iBox 2 which draws on feedback from experienced trade professionals to prioritise tangible fitting enhancements that support on-the-job speed, flexibility, and safety objectives when fitting concealed shower installs.
“We believe sustainability is likely to become a bigger priority, especially in terms of water saving” says Wesenlund.
“At hansgrohe, sustainability is in our DNA – we are often ahead of the curve as we try to offer solutions now to caveat any issues for our customers in the future. To this end, there is
increasing demand for products that help to reduce water consumption in the bathroom – particularly in water stressed areas or for eco developments – and a wide range of our showers and basin mixer taps come with water-saving and energy-saving technology as standard.
“EcoSmart technology from hansgrohe, for example, can reduce the water flow automatically to only six litres of water per minute, saving at least 43% of water compared to a conventional product. With multiple spray patterns to choose from such as the invigorating Rain spray and PowderRain – a fine spray of micro-droplets that also helps to reduce noise and minimise splashing – customers can choose their perfect shower experience while helping the planet too.” BMJ
38
www.buildersmerchantsjournal.net October 2024
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