BATHROOMS AND SHOWERS
A SPLASH ABOVE A
s we look ahead to 2025, Bristan shares news about its latest products and technology, and reflects on how changes in trends and services are set to influence the wider market over the next year.
Chris Tranter, brand product lead at Bristan, has been at the forefront of new product development at Bristan in recent years. Tranter says “At Bristan, we’re always aiming to disrupt the market with new products and make it easier than ever for homeowners to get the look they want, for less.
“Having recently launched two new showroom bathroom ranges, Molida and Cruzar, Bristan is now expanding to its core merchant bathroom taps offering with the Elevar and Liso ranges.”
The new taps have been inspired by trending styles but have been manufactured in line with the high-quality regulations that Bristan is known for. In keeping with Bristan’s wider offering, these stylish taps are on offer at affordable prices, with retail starting from £125.
Available in both Bristan’s signature chrome and matte black finishes, the Elevar and Liso taps offer homeowners the opportunity to personalise their bathrooms, without breaking the bank or compromising on style. “Over the years, we’ve seen consumer trends in bathroom and shower preferences continue to evolve, with people putting much more thought into the design and layout of their bathroom,” explains Tranter.
BMJ finds out about Bristan’s latest offering and the changes in trends and services to the wider market.
“More recently, we’ve seen more interest in sleeker, slimmer bathroom taps — ideal for smaller bathrooms or cloakrooms. We’re also experiencing higher demand for enhanced technology within our product offering, with many customers favouring our Eco-Start range which helps save water, energy, and of course, money. Customers are becoming more conscious about the efficiency of their products, for the benefit of the environment as well as their wallets.”
He also says that Bristan puts a lot of consideration into how its product make the livers of installers easier, with technologies Wallmount 12 and Easyfit, as well as providing guarantees across all its products. Tranter continues: “Over the last two years, we’ve undertaken our largest product vitality programme in over a decade, refreshing old favourites like our Easyfit range, and introducing new trend-led ranges with all the must-have features and benefits. “Looking ahead, it’s clear that customers are taking more time to reflect over their purchases. We see so many customers start their purchase journey online, before viewing the products in-store, and then returning online to make final purchases. It’s vital that we’re there at every step of the way — whether that’s making sure Bristan’s customer support team is on hand to held with enquiries or supporting our merchant partners to retain a strong presence with consumers. “While own brand offerings are becoming
increasingly popular among merchants, it’s still optimal to showcase a wide range of brands, like Bristan, to offer customers as much choice, at varying price points, as possible. This is particularly vital for appealing to installers, who will have their go-to brands for guarantees on quality and fitting processes. “Additionally, customers are moving away from chrome finishes in their bathrooms, so we’re supporting merchants to adapt to accommodate this change in fashion by expanding our finishes. As we head into 2025, we’re excited to continue developing our products and partnerships to maintain our position as a leader in this ever-changing market.” BMJ
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www.buildersmerchantsjournal.net October 2024
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