BATHROOMS AND SHOWERS GEBERIT-ACULAR
Support for merchant partners is key at Geberit, as Will McGill discovers.
B
athroom products supplier Geberit is committed to fostering strong relationships with its merchant partners through a comprehensive
support system.
Sophie Weston, head of marketing at Geberit UK, says: “We offer bespoke services tailored to each partner’s unique needs and target customers. Our support begins with product training days, where we provide in- depth knowledge about our range, ensuring our partners can effectively communicate the benefits to their customers.
“We also invite partners to our Warwick headquarters for showroom tours, offering hands-on experience with our products and demonstrating effective display techniques. To aid in promotion and sales, we supply a variety of marketing materials that can be customised to suit individual showrooms.
“Our expert staff are always available to provide guidance on product selection, styling, and practical aspects of our accessories and systems. This personalised approach allows us to create focused and effective partnerships, helping our merchants to maximise their sales potential and customer satisfaction.” So far there has been a good response to the recently launched Geberit AquaClean Alba. This new addition to its shower toilet range exemplifies its commitment to blending comfort, hygiene, and cutting- edge technology. The Geberit AquaClean
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market. One of which is touchless fixtures. “Personalisation has also become a key trend, with consumers seeking bespoke bathroom solutions that reflect their individual styles,” she says. “Space-saving designs are increasingly popular, especially in urban areas where compact living is the norm. Sustainability remains a crucial factor too, with growing interest in water-conserving and eco- friendly products.
Alba represents a significant step forward in bathroom fixtures, offering a range of features designed to enhance the user’s experience. It incorporates Geberit’s advanced WhirlSpray shower technology, ensuring thorough and gentle cleaning with minimal water usage. The intuitive remote control allows users to personalise their experience, adjusting water temperature, spray intensity, and nozzle position to their preferences. “We’ve also integrated an efficient warm air dryer and a discreet, automatic odour extraction unit for added comfort,” explains Weston. “The Geberit AquaClean Alba’s sleek, modern design makes it a stylish addition to any bathroom, while its rimless ceramic pan and TurboFlush technology ensure superior hygiene and easy cleaning.” What does the future hold?
Weston says that there have been several significant trends shaping the bathroom
“We’ve also seen a shift in how bathrooms are perceived, with many consumers now viewing them as personal retreats rather than purely functional spaces. This has led to a focus on wellness-oriented designs, incorporating elements like mood lighting and luxurious finishes. The Geberit AquaClean Alba, our latest shower toilet, aligns perfectly with these trends, offering smart technology, personalised comfort settings, and a sleek design that contributes to a spa-like bathroom experience.”
Going Green
“Our ongoing commitment to sustainability is reflected in our water-saving technologies, which are incorporated across our fixture range,” says Weston. “The wellness trend has inspired us to create products that enhance comfort and relaxation, such as our Geberit AquaClean Alba shower toilet. “This product exemplifies how we’re incorporating multiple trends into single
www.buildersmerchantsjournal.net October 2024
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