BATHROOMS AND SHOWERS
solutions, offering smart technology, personalised settings, and a design that contributes to a spa-like bathroom environment. By staying attuned to these trends and reflecting them in our product development, we’re ensuring that our offerings remain relevant and desirable in the ever-evolving bathroom market.” Geberit anticipates the integration of smart home technology into bathrooms is expected to accelerate, opening up new avenues for innovative products. Sustainability will remain a key concern, potentially increasing sales of water-efficient fixtures and eco-friendly materials. The trend towards wellness and self- care is set to further elevate the bathroom’s status as a personal retreat, potentially driving
consumer willingness to invest in high-end bathroom products and renovations. Weston adds: “We also value the feedback we receive from both our merchant partners and end-users. This ongoing dialogue is essential in helping us continually improve our
products and services to meet evolving market needs. As we look to the future, we’re excited about the possibilities in the bathroom market and are committed to working closely with our partners to navigate the challenges and opportunities ahead.” BMJ
HANDS-ON OPTIONS WITH HANSGROHE
Will McGill went to find out how a shower supplier is sprucing up its offer for merchants.
S October 2024
www.buildersmerchantsjournal.net
hower manufacturer hansgrohe opened its new UK HQ in Warwick earlier this year . The development also contains a number of showrooms and areas where merchants, installers and industry professionals can gain access to the range of Hansgrohe products.
Chloe Wesenlund, channel marketing manager for trade, says: “We are dedicated and committed to supporting the installers and merchant partners that rely on our quality products to meet their own clients’ requirements. We frequently visit our merchant partners to keep communication open, where we can also share our latest products.
“Our Water Wagon training vehicles have also been specifically designed to support the
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