INDUSTRY VOICE


BMF’s Sector Awareness Programme – Members Toolkit


Since the pre-launch to BMF members in the Spring and the full member launch at the BMF’s annual conference in September, the sector awareness programme with its centrepiece, the bmcareers.com website, has been gaining more and more momentum.


BMF members are being encouraged to get involved by nominating a key contact (or contacts) for their business and then to log into the website so that they can set up their own Employer Profile linking to back to their own business website and careers/jobs page.


One area that is less well known currently is the huge wealth of creative and support assets that the BMF has loaded onto the Members Area of the bmcareers.com website. Once registered and logged in, BMF members are able to download and use a whole raft of useful ‘assets’ that have been created to help members to maximise their benefit from the BMF’s investment in raising the profile of the building materials sector. The assets are largely aimed at


assisting BMF members to help position themselves and their brand within the sector, link their own website with the bmcareers. com website, strengthen their own HR and to assist with their own social media programmes. John Newcomb, BMF CEO explained further: ‘We have created this


members’ toolkit to underpin the sector awareness programme.


It is designed to address issues of low awareness, poor image perceptions and create positive, consistent messaging to define what we do and why building a career in our unique sector makes excellent sense. Only by working together can we shape and strengthen the future of Building Materials.’


Ultimately, the Toolkit is designed to help BMF members


BMF DIARY DATES


Please check the BMF website at www.bmf.org.uk for all the latest news and events updates in this ever-changing environment.


compete more effectively for talent by presenting a unified and compelling message, building a strong, easily recognisable, sector- wide employer brand. Many of the assets in the Toolkit are designed to support members marketing and HR activities – they relate to website imagery, leaflets and brochures that members can repurpose for their own use in events such as careers fairs and also images and video’s that can be used in social media.


The video footage includes a 60 second film that showcases the many roles, diverse people and environments that make our sector ‘materially different’ and there are also shorter edits of 20 seconds and 12 seconds duration focusing on different parts of the sector and roles within it. BMF members who are registered with the sector awareness programme (which is free of charge to all members) are already exploring and using these professional assets within their own businesses to align their own activities in support of the overall programme. Any members who want more information or to get involved are encouraged to visit bmcareers.com and register via the ‘Members Area’ link at the foot of the home page.


BMF Celebrates Success at Memcom Excellence Awards The BMF recently


celebrated after being awarded a Highly Commended accolade in the Best Trade Association category at the prestigious Memcom Excellence Awards. The awards, which took place at the Hilton Bankside in London, honour innovation and achievement across UK


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trade associations and professional membership organisations. The recognition highlighted the BMF’s


ongoing efforts in championing industry initiatives and investing in key areas such as sustainability, training and development, digital transformation, as well as promoting diversity and


inclusivity in recruitment. John Newcomb, CEO of the BMF, expressed his pride in the achievement, stating, “I’m particularly pleased that the work of the whole BMF team has been recognised through our success in the Best Trade Association category.


“We are once again honoured and delighted to see the BMF’s work acknowledged by our peers in the membership community. We are constantly striving to


ensure members gain value from their membership.” The BMF’s recognition at the Memcom Awards reflected its commitment to advancing the building materials industry and supporting its members through a range of initiatives designed to foster excellence and growth within the sector. The accolade served as a testament to the BMF’s leadership and impact across the UK construction industry.


www.buildersmerchantsjournal.net November 2024


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