Welcome LANDSCAPING
THE OUTDOORS IS STILL IN
O
ne of the winners of the craziness that characterised the economy during the Covid pandemic was the landscaping sector.
With a great many working people and the majority of school children confined to barracks, the space around them became more important than ever. Those who were lucky enough to have outdoor space made the most of it. Thus, countless hours spent in the garden meant householders tired very quickly of looking at the same old scene. Once the go-ahead was given for landscapers, builders and merchants to open and carry on business, the demand for landscaping products, out-door kitchens, decking and garden offices rocketed. Supply issues did have an impact of course, and had the knock-on effect of pushing up prices, but there were few builders merchants who didn’t see a lot more business from the home landscaping sector than they might have forecasted in mid-March 2020. In 2021, industry estimates for garden spend – on soft and hard landscaping – were around £18bn. Since then, the market has calmed down, supply issues have stablised, and, with travel restrictions eased, some of the money that could have been spent on the outdoor
EDITORIAL
Group Managing Editor: Fiona Russell Horne 01622 699101 07721 841382
frussell-horne@datateam.co.uk
Assistant editor Anjali Sooknanan 01622 699106
asooknanan@datateam.co.uk
Production Controller: Nic Mandeville
March 2023 A supplement to builders merchants journal ADVERTISING
Group Sales Manager: Dawn Tucker 01622 699148 07934 731232
dtucker@datateam.co.uk
Publisher: Paul Ryder
pryder@datateam.co.uk
© Datateam Business Media Ltd 2023 All rights reserved. No part of this publication may be reproduced or transmitted in any form, by any means, electronic or mechanical including photo-copying, recording or any information storage or retrieval system without the prior written consent of the publisher. The title Builders Merchants Journal is registered at Stationers’ Hall.
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space is going elsewhere. Nevertheless, the huge sales potential in the sector remains. Some 87% of British homes have a garden, equalling around 23 million outdoor spaces. You only have to take a train on any line out of London to see how much potential there still is across the country for the profitable transformation of people’s gardens. One aspect of this that merchants and suppliers have embraced whole-heartedly is the understanding that products for the garden sell much better, and for more margin, if they are shown off properly, with style and design flair. Having the space to do the products justice certainly helps, but, as our articles on merchant displays in this special feature show, you can also do great things in a limited area.
The key Spring selling season is upon us. Our focus on this sector shows that builders merchants and suppliers have jumped on the chance to display their products to make the most of sales, to launch new ranges, to capture the imagination of potential purchasers, and to work together to make sure those sales opportunities are fully grasped.
Fiona Russell Horne Group Managing Editor
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Builders Merchants Journal Datateam Business Media London Road Maidstone Kent ME15 8LY Tel: 01622 687031
www.buildersmerchantsjournal.net
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