news Mylakeland Celebrates One Million Members
Lakeland celebrated its one millionth member joining the myLakeland loyalty club. Launched just under two years ago, the club has been a huge success with customers up and down the country who have enjoyed access to exclusive content, live events, vouchers and offer packs as well as the opportunity to contribute to Lakeland’s charity pot each time they shop. Since myLakeland launched, customers have raised over £100K for charity and have helped plant over 10,000 trees in partnership with the Woodland Trust. The lucky one millionth
member will receive a Lakeland summer hamper worth £200, along with a £500 Dine Indulge voucher to enjoy a delicious meal prepared by a private chef in their own home. Members can also take advantage of exclusive deals and offers through Lakeland’s myLakeland partnerships, which include Bloom & Wild,
Cottages.com and Dine Indulge. Customers are clearly enjoying the benefits of the club, with one member sending over 19 bouquets to loved ones across the country throughout lockdown. Customers can sign up by simply completing a form
ProCook Celebrates Bluewater Store Opening and Partners with Michelin Star Chef
in any one of Lakeland’s 65 stores or via the Lakeland website.
Commenting on the milestone, Fran Wilkinson, Head of Loyalty at Lakeland said, “It’s fantastic to have reached one million myLakeland members. We’re so proud of our club, and we’re thrilled that customers are enjoying the club as much as we’ve loved creating it”.
What More UK: Why We Try to Buy Local and Sell Global
Through buying locally wherever they can and selling globally, What More manages to support the business community at home, while simultaneously putting its products in to promising growth markets overseas. “A business that grows its share of a mature market survives. One that grows its
share in a growing market thrives. That’s the thinking that led us to look globally for new customers” says company Director Tony Grimshaw OBE. The size of the UK housewares market is thought to be around £13.5 billion, a figure that has remained fairly stable for the past 10 years. The driver behind What More’s growth then is not so much at home in the UK, but overseas. What More buys materials as locally as possible, and then exports finished products all over the world, 75 different countries
to be precise. What More’s various bakeware lines, which have been so popular during lockdown are a great example. The steel comes from Port Talbot, it’s then coated in the midlands, and finally pressed in Altham. Manufacturing companies are well known for having complex supply chains. What More has built a competitive advantage by reducing that complexity. Selling products overseas brings foreign money into the British economy. When it gets here, buying locally keeps it here.
ProCook Pursues International Markets and Retail Growth Strategy Following Bumper Year
ProCook has announced its highest yielding year ever for 20/21 with sales hitting £64.5m, a 35% increase on 2019/20. The impressive figure broke all records at the company, more than doubling expected growth and delivering a healthy £10m plus profit. The company’s huge success over the past 12 months has been attributed to agile systems which enabled fast response to the challenges of the pandemic, an increased consumer demand for kitchenware, and
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a significant growth in their newly expanded tableware category. Following these figures and with a strengthened commitment to multichannel, the company has also announced the decision to open 6 large format stores in strong retail destination centres in the coming months, including key stores at Bluewater in Kent and Cribbs Causeway in Bristol. Commenting on the portfolio expansion, retail director Andy Kerr said, “ProCook remains
If you’ve found a new love of cooking during lockdown you’ll want to make the most of the shops being open this week as ProCook has announced the opening of a brand-new store at Bluewater.
The 2000sq foot store will offer
customers the full range of ProCook kitchenware and diningware products which include best in class cookware and kitchen tools, and an expanded, inspirational tableware department. Customers can benefit from the friendly, expert advice of ProCook’s team, try items before they buy them and build bespoke cookware, knife and tableware sets to suit their needs. ProCook Bluewater is the 49th ProCook
store in the UK, and will serve as a flagship retail destination for ProCook’s large customer base in South East.
PHA KitchEssentials Appoint Wayne Woodger
committed to offering bricks and mortar retail stores and these new stores will enable so many more customers to experience our exceptional service”.
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HousewaresLive.net
PHA KitchEssentials, exclusive distributor of top international housewares brands including Cuisipro, BeeBAGZ, Prepara, Architec and CellarDine, has appointed Wayne Woodger as agent in the South West and Wales. This follows the retirement of Fiona Wyatt. PHA Managing Director Paul Hargreaves welcomed Wayne to the team. “Wayne’s experience in housewares fits perfectly with our portfolio of brands and his knowledge of the territory is second to none! “I would like to take this opportunity to acknowledge and thank Fiona Wyatt for all the fantastic work she has done for PHA over the last two decades. She has been invaluable in the development and growth of the company. Karen and I have thoroughly enjoyed working with Fiona and wish her a very happy retirement.” Wayne can be contacted on 07769 157402 and
woodgeragencies@gmail.com
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twitter.com/Housewaresnews May/June 2021
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