comment Launch of INDX Home
Associated Independent Stores (AIS), one of the leading buying groups for independent retailers has announced the extension of their INDX trade show branding to include Furniture, Housewares, Linens and Gift Food under the banner of INDX Home.
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NDX (short for Independent Exhibitions) represents a group of unique trade shows, specifically curated for buyers in the Independent Retail sector. The new INDX Home trade shows will sit alongside the well-established INDX Fashion trade shows, which include Menswear, Womenswear, Kidswear, Accessories and Intimate Apparel and can all be found on the new website
www.indxshows.co.uk All INDX trade shows take place at AIS’ own purpose-built conference and event centre, located at Cranmore Park in Solihull, conveniently located close to the M42. With free admission and free on-site parking for visitors, INDX is committed to meeting the diverse requirements of independent retailers, showcasing the latest products at seasonal trade shows open to both AIS members and independent trade buyers. Julian Cox, Director of Furniture and Home
says: “We’re looking forward to bringing suppliers and retail buyers together once again at Cranmore Park and are delighted that the AIS Furniture, Housewares, Linens and Gift Food shows will be brought together under the AIS sub brand of INDX Home. The INDX brand represents unique trade shows focussed on Independent Retailers and is well established for the AIS Fashion trade shows, so we’re delighted to become part of the INDX family.” The first INDX Home trade show will be INDX Housewares, taking place on 12-13 July and registration is now open. Jane Bartlett, Head of Events says: “It’s been amazing to see the huge appetite amongst exhibitors to experience the buzz of a live event and reconnect with customers in a face-to-face environment and we can’t wait to be hosting shows at Cranmore Park once again. We will of course be rigorously following Covid guidelines prevailing at the time of these events for the safety and confidence of visitors, exhibitors and employees.”. AIS is the largest independent non-food buying group of its type in the UK and Ireland. With 300 members, all independent retailers of varying sizes, and with a combined turnover in excess of £2million in 2019, its mission is to increase its members profitability – through collective buying power, access to major brands, own brands and exclusives, an efficient central payment facility and expert advice. The summer edition of INDX Housewares (formerly The Housewares Show) will be taking place on 12-13 July at Cranmore Park Exhibition Centre in Solihull. Attracting a loyal footfall of buyers from
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department stores, independent retailers and garden centres across the UK and Ireland, this unmissable trade show features the latest ranges and product innovations from market-leading brands across categories such as Cookshop, Small Domestic Appliances, Tabletop, Home Fragrance and Home Gift. The entire events industry has been patiently waiting for an opportunity to resume in- person tradeshows, and although the INDX Housewares show may look slightly different this season, suppliers and visitors alike are all looking forward to meeting in person; many for the first time in over 12 months and being able to handle product in a ‘business as usual’ environment once again. The show will present a unique chance
for retailers to see an unrivalled selection of housewares brands together under one roof, and whilst the list of attending exhibitors is gathering momentum every day, industry leaders who have already confirmed their support include Denby, Portmerion, Lifetime Brands, Meyer, RKW, KitchenCraft, ADDIS, Wax Lyrical, Thermos UK, Kenwood, Delonghi, Morphy Richards, EPE, SMEG, Eurosonic, Pik-a- Pak, Villeroy & Boch, Joules and many more. Opening exclusively to AIS Members on the 12 July and all trade retailers on 13 July, visiting buyers can expect a commercially focused showcase, highlighting key brands and product ranges, bestsellers, newness and Autumn Winter promotional opportunities curated specifically with the independent sector in mind. The two-day event will also provide the perfect opportunity for Buyers to discover exciting stock lines to fulfil their Christmas and Winter season Sale buys. Also featuring at this season’s show will be
the presence of on-trend categories such as home baking, electricals and entertaining at home.
The home gifts category will be headed-up by
key supplier Wax Lyrical who will be unveiling established and bestselling collections such as Colony, Fired Earth and Wrendale alongside the stunning new collections from Sophie Conran Energies and Yvonne Ellen. Not forgetting this years’ Wax Lyrical exotic designs in Street Mythology – with its striking, eye catching and captivating fragrances making it very giftable. Spry candles will be returning to the show for a second time and exhibiting their range of 100% naturally produced candles, mists and diffusers which are all manufactured in the UK and produced using environmentally friendly resources. Meanwhile the list of category newcomers will include Mr&Mrs Fragrance who
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will be making their INDX debut and unveiling their latest innovative and iconic designer fragrances, coming together, and offered in new and unique car fragrances and car freshener collections. Head of Events at Cranmore Park, Jane
Bartlett, says: “The INDX Home team is extremely passionate about creating live experiences for members and visitors and we are all looking forward to the Housewares show uniting the industry once more this July”. “It’s been amazing to see the huge appetite amongst our suppliers and exhibitors who are all eager to experience that buzz of a live event again and reconnect with customers in a face- to-face setting”. “The INDX Housewares show has always
played a huge part in keeping its community connected, enabling buyers and suppliers to engage in a relaxed, informal and professional environment and we can’t wait to welcome everyone back very soon”. Covid 19 Safety Measures To ensure the safety and wellbeing of all
its visitors, exhibitors and employees, INDX plans are based on current regulations and guidelines (introduced on 17 May), so if the next stage of the government’s roadmap is delayed, INDX trade shows can still safely go ahead as planned. Further information about Covid-19 measures can be found on the INDX website. Buyers are asked to pre- register via the website link: INDX Housewares Show Registration (
indxshows.co.uk)
INDX Housewares 12 - 13 July
(12 July AIS members only)
INDX Furniture 1 - 2 September
(1 September AIS members only)
INDX Linens 8 - 9 September
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twitter.com/Housewaresnews May/June 2021
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