October/November 2025
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August/September 2025
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solve problems while appealing visually create strong engagement, especially when paired with heritage or brand credibility.
Sustainability as a voting driver In 2025, sustainability
is no longer optional. Products that reduce waste, use less energy, or encourage long-term use resonate strongly with UK voters. The Drinkmate OmniFizz perfectly captures this trend. Unlike traditional soda makers, it can carbonate any cold drink — juice, wine, cocktails — helping reduce single-use plastics and sugar-laden beverages. Its cordless design makes it versatile, portable, and environmentally conscious, ticking multiple sustainability boxes. Similarly, the Good Food Air Fryer supports eco-conscious cooking
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by reducing oil usage and potentially cutting reliance on pre-packaged foods. Even small touches, like dishwasher-safe materials and durable construction, contribute to the perception of a product that lasts, reinforcing environmental value. For retailers, products with sustainability credentials provide both a
marketing hook and a practical reason for consumers to vote, buy, and return. Communicating this clearly in-store or online is a key driver of engagement.
Emotional connection and storytelling Products that generate an emotional response consistently capture
attention. This can be through nostalgia, playfulness, heritage, or lifestyle aspiration. Emotional engagement was evident across many of this year’s winners. • The Scrub Daddy Disney Stitch brings the joy of a beloved character into a daily chore. The voting public responded positively to the combination of function and fun. • Cole & Mason Kenton Mill Collection uses ingredient-themed colours like Turmeric and Blue Salt to create personality, story, and playfulness in the kitchen.
• The AdHoc coffee makers appeal to ritual and sensory experience, allowing coffee lovers to craft the perfect brew in a beautiful, precise tool.
For retailers, this shows that products that deliver both performance and an emotional “hook” perform strongly with voters. Displays, packaging, and marketing should emphasise these elements — it’s not just a purchase, it’s an experience.
Aesthetic appeal and interior trends
interiors. This is especially important for kitchenware, tableware, and appliances that live on counters or dining tables. The Best of the Best products embrace this aesthetic. seeking subtle pops of colour. • Le Creuset’s signature volcanic hue provides a bold accent without clashing with neutral interiors.
• AQUAPHOR’s Lago Jug offers a sleek, elegant silhouette that looks stylish on the tabletop while remaining functional.
For retailers, merchandising with style in mind is essential. Showing products in a lifestyle context — not just in a shelf box — enhances their desirability and validates the design and functionality combined.
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HOUSEWARES 100
BEST OF THE BEST
Why consumers voted the way they did
the votes: • Utility with versatility: Products that perform multiple functions or streamline tasks are consistently rewarded. • Health-conscious functionality: Items that reduce fat, enhance water quality, or support hygiene stand out. • Premium feel, approachable price: Consumers love well-designed, reliable products that feel aspirational but attainable. • Sustainability matters: Reusable, eco-friendly, or energy-saving products gain recognition. • Emotional engagement: Playfulness, nostalgia, and ritual make products memorable and lovable. modern homes, boosting both appeal and practical display.
Essentially, voters were not just choosing the best tools, they were between convenience, wellness, sustainability, design, and emotional resonance.
Retail takeaways For retailers, the 2025 Best of the Best winners provide several
actionable insights: • Stock for versatility and value: Consumers favour products that consolidate multiple tasks, particularly for compact homes. • Emphasise wellness and performance: Health-oriented messaging • Leverage storytelling and heritage: Products with a narrative, whether` safety campaigns, craft, or brand legacy, resonate emotionally. • Highlight sustainability: From reusable CO2 cylinders to energy sales driver. • Merchandise with lifestyle in mind: Present products in real-life settings, showing colour palettes, table-top integration, or countertop visibility.
• Promote shareability and experience: Social media-friendly, playful, or visually striking products attract attention, not only in-store but online.
In other words, the products that voters chose as the UK’s best are those that deliver on multiple levels — function, style, emotion, and purpose. Retailers that understand these motivations can replicate that success in-store and online. The Housewares100 Best of the Best 2025 highlights a clear lesson:
today’s UK consumer doesn’t just buy a product; they invest in solutions From the versatility of OXO’s grater to the emotional connection of Disney Stitch
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