October/November 2025
housewareslive.net
Le Creuset’s Signature enameled cast iron casserole dish in “Volcanic” orange
COOKWARE
survey indicating that over 70% of UK respondents cited price as a key driver in home kitchenware purchases. At the same time, younger adults aged 25-34 are more likely to buy new cooking equipment, which signals a potential longer-term shift in habits. The online channel is also increasingly important: sales via online platforms in the UK cookware market are projected to grow at a CAGR of around 7.7% from 2024 to 2030, reflecting consumer preference for convenience, wider choice and direct-to-consumer brand access. This mix of factors suggests that retailers need to think beyond simply “what’s cheap” and focus instead on value proposition, performance, material credentials, visual appeal and storage or usage flexibility. What does this mean for retailers and brands operating in the UK housewares channel? For one, a broader material mix is essential. High-street shelves and online storefronts should showcase stainless steel, cast iron/enameled, ceramic/stoneware and high-quality non- stick lines, each supported by clear consumer narratives, durability, chemical-free, safe coatings, packaging credentials and design story. Secondly, marketing should shift emphasis to hero items and upgrade opportunities rather than full-kitchen replacement sets alone. The single-piece “hero pan” or “statement casserole” is highly relevant
in today’s upgrade cycle. Thirdly, performance claims cannot be generic: induction compatibility, energy savings, oven-to-table versatility and stacking/storage optimisation are now tangible selling points. Fourthly, design and finishes matter just as much as performance: colour, surface texture and brand story set the scene in open-plan kitchens and social- media-savvy homes. Fifthly, sustainability must become more than a tagline: brands and retailers must back up claims with recycled-content data, packaging innovation and manufacturing transparency. In conclusion, the UK cookware market in 2025 is characterised by a consumer set that is increasingly thoughtful, performance-driven and design-savvy. With strong growth projected, brands that can combine material integrity, aesthetic appeal, sustainability credentials and modern functionality will be best placed to win.
Featured Products Haden Cream Air Fryers - Signature Style,
Everyday Performance Our top-selling air fryer line is now available in our signature cream finish, a colour choice shaped by strong customer demand and the continued trend toward warm, coordinated kitchen styling. The 6.5L model delivers generous single-drawer capacity for quick, everyday cooking, while the 9.5L dual-drawer design adds greater flexibility for families and multi-dish meals. With intuitive controls, a cohesive aesthetic, and proven appeal, this range is ready to fit seamlessly into any line-up.
uinfo@haden.com Stanley Café To Go Travel Mug
The Café To-Go Travel Mug is thoughtfully designed to keep up with your day, whether you’re commuting through the city or enjoying a peaceful countryside walk. Its compact form features a fully leakproof two-piece lid that allows for smooth sipping and secure transport. Thanks to double- wall vacuum insulation, your drinks stay hot for up to 4 hours or iced for 24, ideal for everything from frosty morning starts to sunny afternoon strolls. Made from recycled stainless steel, it’s BPA-free, dishwasher safe, and fits easily into car cupholders and one-cup coffee machines. The easy-to-carry handle adds comfort and convenience, making this mug a reliable companion for wherever your day takes you.
u0116 234 4611 u
sales@burton-mccall.com
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Air Fryer 6.5L
9.5L Dual Basket Air Fryer
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