CHRISTMAS PREPARATION
October/November 2025
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and style without compromise. Zyliss has made this balance a core part of its brand ethos. The
offering a renewable, responsibly sourced alternative to plastic and non-sustainable materials. Each piece is designed for durability, with heat-resistant heads that are safe for non-stick cookware. The tied with cotton rather than plastic, ensuring the entire product This approach resonates strongly with today’s consumers, who
want to see brands take measurable steps towards reducing environmental impact. For retailers, such products offer a clear talking point and a way to engage shoppers seeking authenticity and transparency in their purchasing decisions.
The art of gifting As consumers increasingly prioritise products that blend beauty and functionality, kitchenware remains a consistently strong performer in the Christmas gifting category. The focus has shifted from novelty to necessity: high-quality, design-led tools that elevate the everyday experience of cooking, entertaining and hosting. At Cole & Mason, gifting is driven by a combination of heritage,
precision and style. The brand’s Kenton Mill Collection, featuring bold, herb-inspired shades such as Sage, Rosemary, Sichuan Pepper and Sea Salt, continues to capture attention for its balance of bringing individuality into their kitchens – choosing items that are as decorative as they are functional.
The London Collection Mills, with their sleek acrylic and wood Derwent Collection offers a more luxurious, mixed-material aesthetic that pairs beautifully with both classic and contemporary interiors. Each mill incorporates Cole & Mason’s renowned Precision grind control, ensuring consistent performance across every festive feast. Consumers are also seeking practical yet giftable accessories Cole & Mason Self-Watering Potted Herb Keeper has emerged as a standout product for those embracing homegrown ingredients. It automatically maintains the right hydration level for herbs, keeping them fresh longer and reducing waste. The Herb and Spice Storage Shaker provides a stylish, space-saving solution that appeals to the growing trend for tidy, minimalist kitchen counters. This year’s gifting patterns reveal a continued shift toward quality
over quantity. Shoppers are investing in fewer, more meaningful presents, items that combine craftsmanship, sustainability and longevity. Kitchen essentials such as salt and pepper mills, herb keepers and spice organisers are particularly strong sellers because they’re both decorative and practical, adding long-term value to the home.
Sustainability as Standard Sustainability is no longer a bonus, it’s an expectation. For many retailers, eco-credentials are now central to both product development and marketing. The challenge is to deliver performance
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Retail Outlook Across categories, consumers are looking for products that simplify routines, reduce waste and deliver long-term satisfaction. They kitchen essentials that combine form and function. Retailers who can showcase these attributes, alongside durable materials, eco- conscious packaging and aesthetic appeal – are best placed to capture attention this Christmas and beyond. Gifting in 2025 is no longer about excess; it’s about enrichment. homes, thoughtful, functional, and beautifully made products that make everyday moments a little more special.
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