October/November 2025
housewareslive.net
COLUMN: CAPTIVATE BRANDS
Captivate Brands: Navigating a Challenging Year with Exciting New Offerings for this festive
season and into 2026 By Kevin McKay, Managing Director of Captivate Brands.
A
s we approach the end of 2025, the UK economy is navigating
a complex landscape characterised by a mix of challenges, with key issues including persistent and uncertainty surrounding with discussions of potential tax increases. But amid all this uncertainty, history shows that the housewares sector can thrive even in the toughest of times. Consumer demand for quality products remains steady, and innovation continues to drive interest – seizing every opportunity is essential for growth and resilience. At Captivate Brands we believe that each challenge we are faced with can also bring new avenues for innovation and improvement. As our retail partners now enter into their peak trading period,
we recognise the importance of the Christmas season and have strategically positioned ourselves to support our retail partners through innovation and quality product offerings. Our Cath Kidston 2025 Christmas range has captured the festive spirit but has also met the evolving tastes of shoppers looking for unique and charming products. Additionally, we are thrilled with the timely introduction of our new licensing partnership with Orla Kiely, just in time for the Christmas
rush. The response has been overwhelmingly positive, with pre-orders exceeding our expectations. In fact, the demand has been so strong that we’ve had to place two additional back-to-back orders to ensure we can meet the needs of our retail partners as we head into 2026. As we come towards the end of another busy and successful year for
Captivate Brands, our focus now has turned to the next round of trade shows starting February 2026, where we will once again be exhibiting at Spring fair NEC, Ambiente in Germany and the Index trade show in Solihull.
In the last issue I looked at whether trade shows were becoming a thing of the past. I have no doubt the important role trade shows have played in the rapid growth at Captivate Brands over the past 5 years and we continue to support them through 2026. With 2 exciting new licenses launching in Spring 2026 (watch this space!! ) and with over 250 new products to add to our impressive growing portfolio of leading brands, we welcome you all to visit us at any of our up-and-coming shows. Alternatively why not have a sneak preview and book an appointment through your sales representative to visit our showroom pre-Christmas! Finally, from the team at Captivate Brands we wish you all a very Merry Christmas and a prosperous 2026.
| 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
